Night Drive Product Art: Phone Case Design, Packaging & 3 Ad Posts (Must Match Our Existing Pixel-Art Animation)

via Freelancer ·

Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
We're Techs, a hardware product studio. Our first product, Graby, is a premium iPhone 15 case with a small screen on the back that plays a looping animation, plus art printed on the case itself. The whole product is built around one idea: self-expression.

THE IDEA: A "THEME"
Every Graby is sold as a complete Theme: one story told through everything the customer sees and touches. The animation on the screen is already finished. We now need the printed case art, the box and the ads to feel like the same world, so the customer sees one story, not four separate designs.

OUR FIRST THEME: NIGHT DRIVE
Night Drive is about the double life of a car lover. When the sun goes down, the city becomes his track: neon reflections on wet asphalt, tires through a drift, rival headlights in the mirror. In the morning he's back to an ordinary, quiet life, waiting for dark. Our customer lives that same double life, so he should recognize himself in it. The night is the hero. The day appears only as a quiet contrast (a hint, a color shift, a silhouette).

Mood: cinematic, energetic, premium. Not cartoonish, not childish, no cluttered racing-sticker look. Something a car lover wants to look at every day.

THE ANIMATION (our starting point)
The screen plays a looping pixel-art animation: a car drifting through a neon-lit city at night, with rain and spray, glowing billboards and deep blue and magenta tones. We'll send 2-3 still frames with the project. Your work must clearly belong to the same world: the same palette, mood, lighting and car. You don't need to make pixel art. Your work can be more detailed, as long as it feels like the next page of the same story.

WHAT WE NEED

1) PHONE CASE ARTWORK (printed on the back of the case)
- We'll send a flat print template (back panel, camera cutout, screen window, button positions, bleed) and renders of the case.
- The animated screen sits at the top beside the camera. Design the artwork so the screen's glow feels like part of the illustration.
- Think of it as a different moment of the same night as the animation: a different angle, a different spot in the city, or the same car after the drift.
- Lighting should feel cinematic (light on wet surfaces, reflections, depth), not flat glowing outlines.
- It's printed on a matte surface, so use deep dark base tones and print-friendly color that still pops. We'll confirm exact print specs with our printer.
- It must look expensive on a desk and in the hand.
- Deliver: print-ready layered file (300+ dpi, with bleed), a flat preview, and a mockup on the case.

2) PACKAGING
The box has two jobs.
Job 1, grab attention: make a stranger in a store stop and pick it up. It should stand out on a shelf from a few meters away and read in about 2 seconds, with one strong focal point, bold contrast and minimal text.
Job 2, show what's inside: a shopper who has never heard of us should understand right away that this is a smart iPhone 15 case with a built-in screen that plays animated GIFs. Show it, don't only say it. For example, show the case with its screen lit up, plus one short, clear line in your own wording.
Layout:
- Front of the box: the case seen from its art side, where the main artwork and the glowing screen are visible. This is the night at full intensity.
- Back of the box: the case seen from the side where the phone is housed, with the key features laid out cleanly.
- Small, tidy feature strip at the bottom (not part of the main art): a note that you can upload your own GIFs, plus the other features we send you.
- Inside the lid: your call (for example, a quiet hint of the "day" side of the story).
We'll provide the box dimensions, dieline, product description and feature text. Finish ideas (spot UV, foil, emboss) are welcome if they're practical to print.
- Deliver: print-ready artwork on the dieline plus a 3D mockup.

3) THREE SOCIAL MEDIA POSTS
- Three clearly different posts about the same product, each a different story beat, each strong enough to run as a paid ad.
- Suggested angles (improve them if you have better): (a) Two Lives: grey day vs. neon night; (b) The Race: rivals, drift, speed, with the case screen glowing; (c) The Detail: a close-up of the product with the screen alive against the dark city.
- Formats: 1080x1350 (4:5), plus a 9:16 story crop of each.
- We provide product renders. Copy should be short and minimal, in English. No spec lists: we sell stories, not specs.
- Deliver: final PNG/JPG plus layered source files.

RULES
- Use whatever tools you like. The final work must be original and clearly art-directed by you, and must not look like stock, templates, or generic AI output.
- You may use real car photos as reference for proportions, lighting and reflections. The car should stay consistent with the car in our animation.
- Full copyright of all final work transfers to us on final payment. No posting the work publicly before our launch without written permission. A short confidentiality and copyright-transfer note will be signed with the final delivery.

WE PROVIDE
Techs logo (vector), still frames from the animation, flat print template and case renders, box dimensions and dieline, feature text, brand direction (dark, premium, never childish), and product renders.

PROCESS: 10 DAYS MAXIMUM, 3 MILESTONES
1. By day 4: concept and case artwork. A short mood board, a color palette pulled from our animation, and the finished case artwork.
2. By day 7: packaging.
3. By day 10: the 3 posts, final revisions and all files delivered.
Two revision rounds per deliverable are included. Please share work in progress at each milestone.

BUDGET
$100 total, fixed, paid by milestone: $40 / $35 / $25.

TO APPLY
1. Links to 2-3 of your best pieces, including at least one packaging or key-art piece.
2. In 4-5 sentences: how would you carry the world of a neon night-drift animation into a phone case, a box and three ads?
3. The software you use, when you can start, and confirmation that you can deliver within 10 days.
graphic design illustration motion graphics concept art adobe illustrator packaging design print design
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