Nationwide EdTech Children’s Day Campaign

I need a cost-effective, end-to-end Children’s Day campaign that pushes our EdTech brand into every corner of the country. The single, measurable objective is to boost brand awareness nationwide, not to drive immediate sign-ups.

Audience
Parents of teenagers aged 13–17 are the core focus. All messaging, visuals, and placements should resonate with the concerns and aspirations of this group—college readiness, STEM skills, and proven learning outcomes.

Channels in Scope
• Social media ads (Facebook, Instagram, YouTube, TikTok) for broad reach and detailed targeting
• Influencer partnerships and organic social posts to add peer credibility
• On-ground activation through schools and relevant community events to build trust locally

What I expect from you
1. A consolidated campaign strategy tying the three channels together, including suggested creatives, key messages, and a channel-by-channel rollout timeline.
2. A media plan that shows how every dollar can stretch further—lowest CPM and CPC strategies are key, but without sacrificing quality placements.
3. Clear KPIs (impressions, reach, sentiment, and share of voice) and a reporting structure I can plug straight into my dashboards.
4. Creative drafts: at least three concepts for each social ad format, influencer briefing kits, and event collateral guidelines.
5. Post-campaign recap with insights and recommendations for future optimizations.

Tool stack
If you already work with Meta Ads Manager, Google Ads, TikTok Ads, Hootsuite, or any other relevant analytics platform, mention it—smooth integration will speed things up.

Timeline
Kick-off ASAP, launch assets ready no later than two weeks before Children’s Day.

I’ll be hands-on during reviews but I’m counting on your expertise to deliver a cohesive, budget-friendly campaign that parents will remember.