Multi-Platform Social Media Marketing

Facebook, Instagram and LinkedIn are the three channels I rely on most for customer acquisition, and I want to amplify their performance through a coordinated mix of article-based content and paid campaigns.

Here’s the scope:
• Content creation – long-form and short-form articles tailored separately to Facebook Notes, Instagram carousels (text-heavy frames) and LinkedIn posts. Tone must stay consistent with my brand voice while incorporating platform-specific best practices and keywords.
• Paid advertising – set up, monitor and optimise campaigns across all three platforms, balancing reach and conversion objectives. This includes copywriting for ad creatives, A/B testing, audience refinement and ongoing bid management.

I’ll provide brand guidelines, previous post analytics and access to each ad account. You handle research, scheduling through the native planners or your preferred tool, and performance reporting (weekly snapshot plus a deeper monthly review with next-step recommendations).

Success is measured by engagement growth, click-through rates, and a steady reduction in cost-per-conversion over the first 90 days.