Multi-Platform Ads & Content Specialist

I run a growing brand that designs and builds tiny homes and provides off-grid solutions such as residential solar. My immediate goal is straightforward: turn targeted advertising into a steady flow of qualified leads ready to buy or book a call.

To get there, I want one specialist who can own the entire performance funnel across Meta (Facebook + Instagram), Google Search & Display, YouTube, and—where it makes sense—connected-TV style placements. I’m also eager to tap OpenAI tools for faster, smarter ad-copy iterations and video concepts, so experience prompting or automating with GPT is a plus.

In addition to managing campaigns, I need fresh creative that fits each platform: short-form video for Reels and YouTube, compelling image or carousel ads, and snappy headlines that speak to the dream of living small and off the grid. You’ll be free to suggest angles, hooks, and retargeting tactics as long as every decision ladders up to one metric—qualified leads.

Key deliverables
• Initial audit of existing channels (if any)
• Full campaign build-out with ad sets segmented by audience intent and funnel stage
• Video and static creatives produced (raw or edited, whichever you handle best)
• Weekly optimisation, A/B testing, and clear performance reports
• A brief playbook so I can understand what’s working and why

Success looks like: cost-per-lead dropping below industry averages within the first optimisation cycle, a clear uplift in booked consultations, and creative assets that can be repurposed across future launches.

If you’ve driven sales for niche housing, renewable energy, or other considered-purchase products, I’d love to see that work—but any impressive lead-gen results across the named platforms will catch my eye. Let’s build something sustainable for people who want to live that way too.