Multi-Domain Marketing Manager Needed
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
Below is a job posting designed for a marketer who can work across your engineering/construction, e-commerce, Amazon/Shopify, and consumer-product businesses.
Experienced Marketing Manager
We are seeking an experienced, results-driven Marketing Manager to lead and execute marketing initiatives across a diverse portfolio of businesses, including engineering and construction services, telecommunications, e-commerce, Amazon and Shopify stores, and consumer products.
This is not an entry-level position. We are looking for someone who can develop strategy, execute campaigns, analyze performance, generate leads and sales, and continuously improve our marketing operations.
The ideal candidate understands both B2B and B2C marketing and is comfortable working across multiple brands simultaneously.
Key Responsibilities
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies designed to increase brand awareness, generate qualified leads, acquire customers, and increase revenue.
Responsibilities include:
* Develop marketing strategies and campaigns for multiple businesses and brands.
* Manage and optimize Google Ads, Meta/Facebook Ads, Instagram Ads, TikTok Ads, and other paid advertising channels.
* Develop marketing strategies for Shopify and Amazon products.
* Conduct keyword, competitor, customer, and market research.
* Build and manage lead-generation campaigns for engineering, telecommunications, construction, and professional services.
* Develop B2B outreach strategies targeting government agencies, commercial clients, contractors, developers, and strategic partners.
* Develop B2C customer-acquisition strategies for consumer products and e-commerce brands.
* Improve website conversion rates, landing pages, product pages, and marketing funnels.
* Develop email and SMS marketing campaigns, including automated customer journeys.
* Coordinate social-media strategy, content calendars, promotions, and brand messaging.
* Work with designers, website developers, executive assistants, and management to execute campaigns.
* Develop promotional campaigns for new product launches.
* Improve Amazon and Shopify product visibility and conversion.
* Monitor competitors, industry trends, pricing, customer behavior, and emerging marketing opportunities.
* Implement retargeting and remarketing strategies.
* Track campaign performance and identify opportunities to reduce customer-acquisition costs.
* Provide weekly and monthly marketing reports showing performance against defined KPIs.
* Recommend marketing budgets based on expected return and historical campaign performance.
Required Experience
Candidates should have:
* 2–5+ years of professional digital marketing experience, preferably managing multiple brands or business units.
* Demonstrated experience producing measurable results from paid advertising campaigns.
* Strong experience with Google Ads and Meta Ads Manager.
* Experience with Google Analytics 4 (GA4), Google Search Console, Google Merchant Center, and conversion tracking.
* Experience marketing Shopify stores.
* Experience with Amazon Seller Central and Amazon advertising is strongly preferred.
* Working knowledge of SEO and organic search strategy.
* Experience with email marketing platforms and marketing automation.
* Experience building and optimizing sales funnels and landing pages.
* Strong understanding of ROAS, ROI, CAC, CPL, CTR, CPC, conversion rate, AOV, LTV, and other core marketing metrics.
* Strong written English and professional communication skills.
* Ability to independently research markets and develop actionable marketing strategies.
* Ability to manage several businesses, campaigns, and priorities simultaneously.
Preferred Qualifications
Additional consideration will be given to candidates with experience in:
* Engineering
* Construction
* Telecommunications
* Government contracting
* B2B lead generation
* E-commerce
* Amazon
* Shopify
* Consumer packaged goods
* Food and beverage products
* Supplements and wellness products
* Fashion or consumer brands
* International marketing and business development
Experience with tools such as Canva, Adobe Creative Suite, Klaviyo, Mailchimp, HubSpot, SEMrush, Ahrefs, ClickUp, Google Workspace, and AI-assisted marketing tools is also beneficial.
Performance Expectations
This position will be evaluated based on measurable business results rather than simply the amount of content produced.
Primary KPIs may include:
* Qualified leads generated
* Cost per lead
* Customer acquisition cost
* E-commerce sales
* Conversion rate
* Return on ad spend (ROAS)
* Marketing ROI
* Website traffic quality
* Email/SMS revenue
* Amazon and Shopify sales growth
* Lead-to-customer conversion rate
* Organic search growth
The Marketing Manager should be able to explain what was spent, what was generated, what worked, what did not work, and what should be changed next.
Candidate Requirements
Applicants should submit:
1. Marketing portfolio.
2. Examples of campaigns they personally managed.
3. Examples of Google or Meta advertising results.
4. Examples of e-commerce or lead-generation results.
5. Explanation of the advertising budgets they have previously managed.
6. Examples of measurable improvements in ROAS, CAC, CPL, conversion rates, traffic, leads, or revenue.
7. List of marketing platforms and software they are proficient with.
8. Two professional references, if available.
Applicants should be prepared to explain specifically what they personally contributed to each campaign rather than presenting results produced primarily by an agency or another team member.
Initial 90-Day Objectives
During the first 30 days, the marketer will audit our existing brands, websites, advertising accounts, social-media channels, Shopify/Amazon operations, analytics, competitors, and current marketing activities.
During days 31–60, the marketer will establish marketing priorities, correct tracking issues, develop campaigns, improve funnels and product positioning, and begin testing new customer-acquisition strategies.
During days 61–90, the marketer will optimize campaigns based on actual performance data, scale successful initiatives, eliminate underperforming activities, and establish a repeatable monthly marketing system.
Who We Are Looking For
We want someone who combines strategy with execution.
You should not need to be given detailed instructions for every campaign. You should be capable of evaluating a business, understanding its target customer, identifying opportunities, developing a marketing plan, executing that plan, measuring the results, and recommending the next course of action.
We are looking for a marketer who thinks in terms of growth, revenue, profitability, brand development, and measurable results—not vanity metrics.
Experienced Marketing Manager
We are seeking an experienced, results-driven Marketing Manager to lead and execute marketing initiatives across a diverse portfolio of businesses, including engineering and construction services, telecommunications, e-commerce, Amazon and Shopify stores, and consumer products.
This is not an entry-level position. We are looking for someone who can develop strategy, execute campaigns, analyze performance, generate leads and sales, and continuously improve our marketing operations.
The ideal candidate understands both B2B and B2C marketing and is comfortable working across multiple brands simultaneously.
Key Responsibilities
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies designed to increase brand awareness, generate qualified leads, acquire customers, and increase revenue.
Responsibilities include:
* Develop marketing strategies and campaigns for multiple businesses and brands.
* Manage and optimize Google Ads, Meta/Facebook Ads, Instagram Ads, TikTok Ads, and other paid advertising channels.
* Develop marketing strategies for Shopify and Amazon products.
* Conduct keyword, competitor, customer, and market research.
* Build and manage lead-generation campaigns for engineering, telecommunications, construction, and professional services.
* Develop B2B outreach strategies targeting government agencies, commercial clients, contractors, developers, and strategic partners.
* Develop B2C customer-acquisition strategies for consumer products and e-commerce brands.
* Improve website conversion rates, landing pages, product pages, and marketing funnels.
* Develop email and SMS marketing campaigns, including automated customer journeys.
* Coordinate social-media strategy, content calendars, promotions, and brand messaging.
* Work with designers, website developers, executive assistants, and management to execute campaigns.
* Develop promotional campaigns for new product launches.
* Improve Amazon and Shopify product visibility and conversion.
* Monitor competitors, industry trends, pricing, customer behavior, and emerging marketing opportunities.
* Implement retargeting and remarketing strategies.
* Track campaign performance and identify opportunities to reduce customer-acquisition costs.
* Provide weekly and monthly marketing reports showing performance against defined KPIs.
* Recommend marketing budgets based on expected return and historical campaign performance.
Required Experience
Candidates should have:
* 2–5+ years of professional digital marketing experience, preferably managing multiple brands or business units.
* Demonstrated experience producing measurable results from paid advertising campaigns.
* Strong experience with Google Ads and Meta Ads Manager.
* Experience with Google Analytics 4 (GA4), Google Search Console, Google Merchant Center, and conversion tracking.
* Experience marketing Shopify stores.
* Experience with Amazon Seller Central and Amazon advertising is strongly preferred.
* Working knowledge of SEO and organic search strategy.
* Experience with email marketing platforms and marketing automation.
* Experience building and optimizing sales funnels and landing pages.
* Strong understanding of ROAS, ROI, CAC, CPL, CTR, CPC, conversion rate, AOV, LTV, and other core marketing metrics.
* Strong written English and professional communication skills.
* Ability to independently research markets and develop actionable marketing strategies.
* Ability to manage several businesses, campaigns, and priorities simultaneously.
Preferred Qualifications
Additional consideration will be given to candidates with experience in:
* Engineering
* Construction
* Telecommunications
* Government contracting
* B2B lead generation
* E-commerce
* Amazon
* Shopify
* Consumer packaged goods
* Food and beverage products
* Supplements and wellness products
* Fashion or consumer brands
* International marketing and business development
Experience with tools such as Canva, Adobe Creative Suite, Klaviyo, Mailchimp, HubSpot, SEMrush, Ahrefs, ClickUp, Google Workspace, and AI-assisted marketing tools is also beneficial.
Performance Expectations
This position will be evaluated based on measurable business results rather than simply the amount of content produced.
Primary KPIs may include:
* Qualified leads generated
* Cost per lead
* Customer acquisition cost
* E-commerce sales
* Conversion rate
* Return on ad spend (ROAS)
* Marketing ROI
* Website traffic quality
* Email/SMS revenue
* Amazon and Shopify sales growth
* Lead-to-customer conversion rate
* Organic search growth
The Marketing Manager should be able to explain what was spent, what was generated, what worked, what did not work, and what should be changed next.
Candidate Requirements
Applicants should submit:
1. Marketing portfolio.
2. Examples of campaigns they personally managed.
3. Examples of Google or Meta advertising results.
4. Examples of e-commerce or lead-generation results.
5. Explanation of the advertising budgets they have previously managed.
6. Examples of measurable improvements in ROAS, CAC, CPL, conversion rates, traffic, leads, or revenue.
7. List of marketing platforms and software they are proficient with.
8. Two professional references, if available.
Applicants should be prepared to explain specifically what they personally contributed to each campaign rather than presenting results produced primarily by an agency or another team member.
Initial 90-Day Objectives
During the first 30 days, the marketer will audit our existing brands, websites, advertising accounts, social-media channels, Shopify/Amazon operations, analytics, competitors, and current marketing activities.
During days 31–60, the marketer will establish marketing priorities, correct tracking issues, develop campaigns, improve funnels and product positioning, and begin testing new customer-acquisition strategies.
During days 61–90, the marketer will optimize campaigns based on actual performance data, scale successful initiatives, eliminate underperforming activities, and establish a repeatable monthly marketing system.
Who We Are Looking For
We want someone who combines strategy with execution.
You should not need to be given detailed instructions for every campaign. You should be capable of evaluating a business, understanding its target customer, identifying opportunities, developing a marketing plan, executing that plan, measuring the results, and recommending the next course of action.
We are looking for a marketer who thinks in terms of growth, revenue, profitability, brand development, and measurable results—not vanity metrics.
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