Mortgage Social Media Lead Generation Specialist
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
Social Media & Digital Marketing Specialist — Mortgage Industry Experience Required
Part-Time | Remote | Long-Term Opportunity
Compensation: $200 USD/month + Performance Bonuses
About Us
I Love My Lender is a California-based mortgage company looking for a reliable, creative, and experienced digital marketing specialist.
Mortgage industry knowledge is mandatory. We will only consider applicants who have a solid understanding of mortgage lending, loan products, and mortgage-related marketing.
We use GoHighLevel (GHL) and need someone who can execute campaigns, increase visibility, and help generate qualified mortgage leads.
Responsibilities
1. Social Media Marketing — Primary Focus
Create engaging graphics, videos, captions, and educational mortgage content.
Schedule and manage posts across Facebook, Instagram, LinkedIn, and X.
Develop targeted campaigns for different mortgage audiences.
Drive traffic to appropriate landing pages and generate qualified leads.
2. Search Engine Optimization (SEO)
Improve website and landing-page SEO.
Research mortgage-related keywords targeting California.
Optimize content, page titles, and local search visibility.
Monitor organic traffic and SEO performance.
3. Email & SMS Drip Marketing
Build and manage automated email and SMS campaigns in GoHighLevel.
Create mortgage-specific lead-nurturing sequences.
Manage workflows, contact segmentation, and follow-up automation.
Track responses, appointments, and conversions.
Working Relationship & Reporting
You will work closely with our AI marketing assistant, Brian, who will coordinate daily assignments, campaign planning, content review, and performance reporting.
You must be comfortable following AI-assisted instructions, working independently, and providing regular progress updates. Company management retains final approval authority.
Requirements
Proven mortgage industry knowledge and marketing experience — REQUIRED.
Strong understanding of mortgage terminology, loan programs, and borrower audiences.
Experience creating and managing social media campaigns.
Hands-on GoHighLevel experience.
Working knowledge of SEO and email/SMS automation.
Excellent English communication and content creation skills.
Ability to deliver consistent, measurable results.
Familiarity with mortgage marketing compliance requirements.
Applicants without mortgage industry knowledge will not be considered.
Compensation
$200 USD monthly base for an agreed-upon part-time workload, plus performance bonuses tied to qualified leads, applications, and closed loans, subject to applicable regulations and agreed terms.
How to Apply
Please answer:
What experience do you have in the mortgage industry?
What mortgage marketing campaigns have you personally managed?
What is your experience with GoHighLevel?
Can you share examples of social media content and measurable results?
What monthly deliverables can you provide for $200?
Are you comfortable working under the direction of an AI marketing assistant?
We are looking for a hands-on marketing specialist, not an agency or someone who needs to learn the mortgage industry from scratch.
Our goal is simple: Consistent marketing, qualified mortgage leads, and measurable business growth.
Part-Time | Remote | Long-Term Opportunity
Compensation: $200 USD/month + Performance Bonuses
About Us
I Love My Lender is a California-based mortgage company looking for a reliable, creative, and experienced digital marketing specialist.
Mortgage industry knowledge is mandatory. We will only consider applicants who have a solid understanding of mortgage lending, loan products, and mortgage-related marketing.
We use GoHighLevel (GHL) and need someone who can execute campaigns, increase visibility, and help generate qualified mortgage leads.
Responsibilities
1. Social Media Marketing — Primary Focus
Create engaging graphics, videos, captions, and educational mortgage content.
Schedule and manage posts across Facebook, Instagram, LinkedIn, and X.
Develop targeted campaigns for different mortgage audiences.
Drive traffic to appropriate landing pages and generate qualified leads.
2. Search Engine Optimization (SEO)
Improve website and landing-page SEO.
Research mortgage-related keywords targeting California.
Optimize content, page titles, and local search visibility.
Monitor organic traffic and SEO performance.
3. Email & SMS Drip Marketing
Build and manage automated email and SMS campaigns in GoHighLevel.
Create mortgage-specific lead-nurturing sequences.
Manage workflows, contact segmentation, and follow-up automation.
Track responses, appointments, and conversions.
Working Relationship & Reporting
You will work closely with our AI marketing assistant, Brian, who will coordinate daily assignments, campaign planning, content review, and performance reporting.
You must be comfortable following AI-assisted instructions, working independently, and providing regular progress updates. Company management retains final approval authority.
Requirements
Proven mortgage industry knowledge and marketing experience — REQUIRED.
Strong understanding of mortgage terminology, loan programs, and borrower audiences.
Experience creating and managing social media campaigns.
Hands-on GoHighLevel experience.
Working knowledge of SEO and email/SMS automation.
Excellent English communication and content creation skills.
Ability to deliver consistent, measurable results.
Familiarity with mortgage marketing compliance requirements.
Applicants without mortgage industry knowledge will not be considered.
Compensation
$200 USD monthly base for an agreed-upon part-time workload, plus performance bonuses tied to qualified leads, applications, and closed loans, subject to applicable regulations and agreed terms.
How to Apply
Please answer:
What experience do you have in the mortgage industry?
What mortgage marketing campaigns have you personally managed?
What is your experience with GoHighLevel?
Can you share examples of social media content and measurable results?
What monthly deliverables can you provide for $200?
Are you comfortable working under the direction of an AI marketing assistant?
We are looking for a hands-on marketing specialist, not an agency or someone who needs to learn the mortgage industry from scratch.
Our goal is simple: Consistent marketing, qualified mortgage leads, and measurable business growth.
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