Mortgage Lead Generation — Google Ads + systeme.io

I am a mortgage professional seeking an experienced digital marketing freelancer to build and manage a mortgage lead-generation system.

Project objective: Generate qualified mortgage renewal or refinancing consultations through Google Search Ads and an automated systeme.io funnel.

Scope of work:
Develop and manage a geographically targeted Google Search Ads campaign.
Build a mobile-responsive mortgage landing page in systeme.io.
Configure lead capture, consent, automated email follow-up and appointment booking.
Implement conversion tracking and weekly performance reporting.
Optimize campaigns based on qualified consultations and applications.

Budget: CAD $1,500 monthly, inclusive of advertising, management and software allowances. Initial setup and ongoing management fees must fit within this budget.

Initial engagement: Three-month pilot, with monthly performance reviews.

Requirements:
Demonstrated Google Ads lead-generation experience.
Experience building funnels in systeme.io.
Preference for Canadian mortgage or financial-services marketing experience.
Understanding of regulated financial advertising.
Ability to work independently with minimal supervision.

To apply, please provide:

Two relevant campaign examples, including results and your specific role.
Your proposed setup and monthly management fees.
Your suggested initial campaign strategy.
A sample performance report.
Your estimated implementation timeline.

All advertising materials will require approval under applicable brokerage policies before publication.