Mortgage Broker Education Website

I’m a licensed mortgage broker based in Canada and I’m ready to build a polished online presence that focuses on educating my visitors. The site’s core goal is to provide clear, trustworthy guidance on reverse mortgages so homeowners aged 55 and over, their adult children, and anyone considering home-equity-based retirement income can quickly find the answers they need.

What I need:
• A clean, modern website (WordPress or a similarly easy-to-manage CMS) with intuitive navigation and responsive design.
• Engaging copy and visuals that explain how reverse mortgages work, the pros and cons, typical rates and fees, and the overall qualification process—all written in plain language that positions me as the go-to expert.
• Dedicated sections that speak directly to each key audience: older homeowners, adult children supporting parents, and retirees looking to unlock equity.
• Basic on-page SEO so Canadians searching for reverse-mortgage information can find me quickly.
• Simple lead-capture forms integrated with my CRM or email platform so prospects can request a consultation in one click.

Acceptance criteria:
1. The finished site loads correctly on mobile, tablet, and desktop.
2. Content is original, fact-checked, and clearly outlines reverse-mortgage benefits, risks, and next steps.
3. Contact/consultation form successfully delivers data to my specified email or CRM.
4. I receive full admin access plus a brief walkthrough so I can update rates, articles, or FAQs myself.

If you’ve built finance or real-estate sites before—and can translate complex lending concepts into friendly, actionable content—I’d love to see your portfolio and discuss timelines.