Moro con pescado Sales Strategy

I need a clear, actionable marketing strategy that will boost national sales of my product, “Moro con pescado.”

Scope
• Analyse current positioning, competitors and consumer insights across the country.
• Recommend the best-fit channels—digital, in-store promotions, influencer outreach, or partnerships—based on where our target buyers already spend time.
• Map a sales-oriented funnel: awareness, consideration, conversion, and repeat purchase, with key messages at each stage.
• Provide a 90-day rollout calendar showing tactics, estimated reach, and KPIs so I can track performance and adjust quickly.

Deliverables
1. Written strategy document (PDF or Google Doc).
2. Channel-by-channel action plan with budget ranges.
3. Sample creative concepts or copy snippets that illustrate tone and offer hooks.
4. Measurement framework listing the metrics that matter most for driving revenue.

Success will be measured by how clearly the plan connects each activity to projected sales growth and by how practical it is for a small team to execute.