Monthly Google Ads Management & Optimization ecommerce - 10/08/2026 16:19 EDT

Google Ads eCommerce Expert – Premium Rugs & Interior Products

We are looking for an experienced Google Ads eCommerce specialist to take over, optimize and scale our existing Google Ads campaigns.

We specialize in authentic rugs and handmade premium interior products and sell internationally across several European markets.

We already have active Google Search and Performance Max campaigns, connected to Google Merchant Center. We are looking for someone who can critically assess the current setup, improve profitability and help us scale based on actual sales and ROAS — not simply clicks, impressions or Google’s optimization score.

Main Objectives
Increase profitable online sales of premium rugs and interior products
Improve ROAS across Search, Shopping and Performance Max
Reduce inefficient ad spend
Improve campaign structure, targeting and product segmentation
Optimize our Google Merchant Center product feed
Improve conversion tracking and data accuracy
Identify opportunities to scale campaigns profitably
Maintain brand consistency across NL, EN, DE and FI markets
Current Setup
Active Google Ads account
Existing Search campaigns
Existing Performance Max campaigns
Google Merchant Center connected
GA4 / conversion tracking currently implemented
Multiple European markets: Netherlands, English-speaking customers, Germany and Finland

The selected specialist will first be expected to audit the existing setup before making major changes.

Scope of Work

The ongoing work may include:

Full management of Google Search and Performance Max campaigns
Shopping / Merchant Center optimization
Product feed analysis and optimization
Campaign and product segmentation
Search term and negative keyword management
Brand vs. non-brand campaign strategy
Bid strategy evaluation and optimization
Performance Max asset group and audience signal optimization
Ad copy and headline testing
Remarketing strategy
GA4 / Google Tag Manager conversion tracking audit
Enhanced Conversions check and implementation recommendations
Landing page and conversion-rate improvement recommendations
Monthly reporting with clear actions and conclusions

We are specifically looking for someone who understands that ROAS, revenue, margin and profitability are more important than clicks or impressions.

Required Experience
Minimum 3+ years of hands-on Google Ads experience
Strong eCommerce track record
Proven experience with Google Shopping / Performance Max and Search
Google Ads certification
Strong knowledge of Google Merchant Center
Experience with GA4 and Google Tag Manager
Experience optimizing campaigns based on revenue and ROAS
Fluent English
Reliable communication and transparent reporting

Experience with high-ticket eCommerce, furniture, home décor, interior design, rugs, luxury products or other considered-purchase products is a strong advantage.

Google Partner or Premier Partner status is a plus, but proven hands-on results are more important to us.

What We Are NOT Looking For

We are not looking for someone who simply:

Applies all Google Ads recommendations automatically
Focuses mainly on clicks, impressions or traffic
Runs campaigns without understanding profitability
Makes major campaign changes without explaining the reasoning
Outsources the actual account management to an unknown third party

We want to work directly with the person who will actually manage and optimize our account.

Reporting

We expect a concise monthly report covering:

Advertising spend
Revenue attributed to Google Ads
ROAS
Conversion value
Number of transactions
Cost per acquisition
Performance by campaign / market / product category
Important changes made during the month
Problems or opportunities identified
Priorities for the following month

Regular communication during the month is expected when significant changes or opportunities arise.

Initial Assignment

We prefer to start with an initial 30-day audit and optimization period.

During this period we expect:

Audit of the existing Google Ads account
Audit of Merchant Center / product feed
Audit of conversion tracking
Identification of wasted ad spend
Review of Search and Performance Max structure
Prioritized optimization plan
Implementation of agreed improvements
End-of-month performance review and recommendations

If the collaboration is successful, this can become a long-term monthly assignment.

How to Apply

Please answer the following questions in your proposal:

1. Tell us about 2–3 eCommerce Google Ads accounts you have personally managed.
Please mention the type of products, approximate monthly ad spend and the results you achieved.

2. Give one specific example where you significantly improved ROAS or profitability.
What was the situation, what did you change, and what was the result?

3. What would you review first in our account during the first 30 days?

4. How do you approach Performance Max for an eCommerce store with many individual products?

5. How do you determine when a campaign or product should receive more budget — or be reduced/stopped?

6. Are you Google Ads certified?
Please provide verification.

7. Do you personally manage the account, or will the work be performed by someone else?

Please start your proposal with the words “PREMIUM RUGS” so we know you have read the complete project description.

Generic or copy-paste proposals will not be considered.

We are interested in a long-term collaboration with the right specialist.