Month-One Metal Shop SEO

Our Australia-based heavy-metal and rock vinyl store is lining up a concentrated, four-week SEO sprint to lift organic sales nationwide and lay the groundwork for international roll-out in the next two-six months. I am opening full access to our Hostinger server, WordPress + WooCommerce build, Elementor Pro theme files, Google Search Console, and Analytics so you can work without roadblocks.
READ THE FULL BRIEF CAREFULLY!!!! ALL OUR REQUIREMENTS ARE CLEARLY SET OUT>

Top priorities for Month 1
• Increase organic traffic that converts inside Australia
• Fix indexing, crawl, speed and any other technical blockers you uncover
• Build a precise keyword map across every page, our 11 genre categories and a minimum of 20 flagship products

I will benchmark progress primarily against sites such as Discrepancy, though insights from Utopia, Heavy Metal Merchant and others are welcome if they sharpen our edge.

Key tasks and deliverables
• Technical audit and remediation (schema, Core Web Vitals, XML, robots.txt, sitemaps, canonical issues, duplicate content)
• On-page optimisation for all static pages plus the 11 categories and selected products, including metadata and internal linking
• Google Merchant Center feed tune-up so every product is approved and error-free
• Free-shipping threshold consistency check across promos, product pages and checkout
• Baseline report on day 1, then short weekly check-ins with clear metrics; shared dashboard preferred
• End-of-month review outlining results, lessons and an expansion roadmap (no ranking guarantees, just evidence-based KPIs)

Stack & constraints
We run WordPress 6.x, WooCommerce, Elementor Pro and Hostinger staging. I supply all editorial copy and product descriptions, so you do NOT need to create generic blog posts or chase opaque link buys. White-hat link opportunities that naturally surface are fine; anything spammy is not.

Acceptance criteria
1. All identified critical technical errors resolved and validated in Search Console.
2. Keyword map delivered in spreadsheet format and implemented site-wide.
3. Merchant Center feed passes diagnostics with no disapprovals.
4. Organic sessions and click-throughs show an upward trend, backed by GA4 data.
5. Clear plan documented for international SEO roll-out.

Quote your total fee in AUD and outline the hours or milestones you believe will be needed. If the first month hits the marks above, I’m ready to extend into a retainer.