Modern Website Revamp + SEO + Lead Generation & Quotation System

I am looking for an experienced WordPress or Laravel developer/designer to completely revamp an existing website into a modern, professional, conversion-focused platform.

The existing website is already operational, but it requires a significant redesign and improvement in both UI/UX and functionality. Reference websites, the existing website, branding details, content requirements, and additional project information will be provided to the selected/winning freelancer.

Project Requirements
1. Modern UI/UX Design
Clean, modern, professional, and premium-looking design
Fully responsive across desktop, tablet, and mobile
Strong visual hierarchy and easy navigation
Professional typography, spacing, colors, icons, and imagery
Conversion-focused page layouts
Fast and user-friendly interface
Design should inspire trust and credibility
2. Website Development

The backend can be developed using either:

WordPress, or
Laravel

Please mention your preferred technology and why in your proposal.

The website should have a properly structured and manageable backend so that pages, services, content, pricing, FAQs, testimonials, etc. can be updated easily.

3. Service Pages

The website will offer several professional online services. The service presentation should be structured clearly, with dedicated sections/pages where appropriate.

Each service page should include:

Clear service overview
Key benefits/features
Process/workflow
FAQs
Appropriate trust elements
Strong Call-to-Action (CTA)
Quote/request form
4. Quotation / Lead Generation Form

A major requirement is a professional quotation-generation/request form.

The form should allow visitors to provide relevant project information and request a quotation.

Depending on the selected service, the form may display different fields/questions.

Requirements include:

Clean multi-step or well-structured form
Conditional fields where appropriate
Required/optional field validation
Email notification when a quotation request is submitted
Admin access to submitted enquiries
Spam protection
Mobile-friendly design
Clear confirmation/success message

The exact quotation logic and fields will be provided to the selected freelancer.

5. Call-to-Action & Conversion Optimisation

The website should be designed with lead generation and conversions in mind.

Examples include:

Get a Quote
Request a Consultation
Get Started
Submit Your Requirements
Contact Us

CTA buttons should be strategically positioned throughout the website without making the design feel excessive or spammy.

6. SEO Optimisation

The new website should be developed with technical and on-page SEO best practices in mind.

Requirements include:

SEO-friendly URL structure
Proper heading hierarchy
Optimised page titles and meta descriptions
Schema markup where appropriate
XML sitemap
Robots.txt configuration
Canonical URLs
Internal linking structure
Image optimisation
Mobile optimisation
Fast page loading
Core Web Vitals considerations
Clean, lightweight code
Search-engine-friendly HTML structure

I will provide additional SEO requirements and target keywords to the selected freelancer.

7. Performance & Security

The website should be:

Fast-loading
Secure
Mobile responsive
Properly optimised
Compatible with modern browsers
Built using clean and maintainable code

Avoid unnecessary plugins, scripts, or bloated components wherever possible.

8. Admin / Backend

The backend should make it easy for a non-technical user to manage:

Website pages
Services
FAQs
Testimonials
Images/media
Enquiries/quotation requests
Basic SEO information
Other relevant website content
Deliverables

The selected freelancer will be expected to deliver:

Complete redesigned website
Responsive desktop/tablet/mobile versions
Front-end and backend development
Quotation/request form
CTA implementation
SEO-friendly website structure
Performance optimisation
Basic security configuration
Testing across major browsers and devices
Deployment to the existing hosting environment
Basic post-launch bug fixing/support
Design Direction

I am looking for something that feels modern, premium, professional, trustworthy, and conversion-focused rather than a generic template-based website.

I will provide reference websites and design examples to the selected freelancer so they can understand the desired direction.

The freelancer should also be capable of making sensible UX/UI decisions rather than simply reproducing the reference website.

What I Expect From Applicants

Please provide:

Examples of similar websites you have designed/developed
Your preferred technology: WordPress or Laravel
Estimated timeframe
Estimated cost
Brief explanation of your proposed approach
Relevant experience with SEO and lead-generation websites

Important: Please do not submit generic proposals. I will prioritize freelancers who demonstrate strong UI/UX, development, SEO, performance optimisation, and conversion-focused website experience.

The existing website, reference websites, detailed requirements, and access information will be shared with the selected freelancer.