Modern Logo for Northlane

Project Description

Northlane is a new lifestyle brand focused on simple, practical, and modern everyday products.

The project is to create a complete logo concept for the brand that can be used across our website, social media profiles, packaging, and future promotional materials.

The overall visual direction should feel modern and minimal without looking overly corporate. We prefer a logo that remains recognizable when used at both large and small sizes.

Design Direction

Brand Name: Northlane

Preferred style:

Minimal and modern
Clean typography
Simple but recognizable visual identity
Professional and versatile
Avoid overly complicated illustrations or excessive detail

Color direction is open. Neutral colors, dark tones, or one strong accent color may work well, but alternative ideas are welcome.

The logo should work on both light and dark backgrounds.

Deliverables

The final project should include:

3 initial logo concepts
Primary logo
Simplified/icon version
Black and white version
Transparent background version
Horizontal and square variations
PNG and JPG exports
SVG or EPS vector file
Original editable source file
Basic color and font information
Revision Scope

Up to 3 rounds of revisions should be included after selecting the preferred concept.

Usage

The final logo will mainly be used for:

Website
Social media
Product packaging
Business documents
Digital advertisements

All final approved design files and commercial usage rights should be transferred upon completion.

Timeline

Initial concepts: 2–3 days

Final delivery: within 5 days