Modern Lighting Catalog Redesign

I already have a complete SWARVEN product catalog – every fixture, specification and description is there – but it still looks like a draft. I want the entire book rebuilt into a sleek, modern showcase that immediately signals “premium Canadian lighting” while staying faithful to our existing logo and technical data.

Scope
• Re-design every page in a clean, modern style.
• Harmonise photography: high-resolution shots, identical backgrounds for all fixtures, and consistent lighting so the products feel like a single family.
• Rework text hierarchy so specs are easy to scan while each range also gains a concise “story” and key quality features.
• Craft a short brand-history page that explains our Canadian roots and China/Canada assembly.
• Catalogue is already split into Indoor, Outdoor, Pendants and Chandeliers; start with Indoor first, then apply the same design language across the other sections.
• Supply press-ready PDF plus packaged InDesign (or equivalent) files and high-res logo assets at the end.

Acceptance Criteria
1. Indoor section signed off before moving on.
2. All images minimum 300 dpi, backgrounds uniform.
3. Final PDF passes pre-press flight check without errors.
4. Text, tables and icons remain fully editable in source files.
5.
I’ll provide the existing catalog, raw photos and logo files. Bring proven catalog or brochure experience, a strong eye for layout, and the creativity to propose better structure if you see it. Let’s make SWARVEN’s catalog truly world-class.