Modern Aircare Product Logo

I’m building a fresh-centred home-care line that starts with hanging tablet air-fresheners but will soon include floor cleaners, naphthalene balls, hand sanitizers and other household essentials. To anchor the entire range I need a professional logo that instantly conveys freshness and trust while remaining flexible enough to sit on cartons spray cans, pouches, cartons and social posts alike.

Here’s the creative direction I’d like you to explore:

• Style: modern and sleek—clean lines that still feel approachable rather than corporate cold.
• Imagery: anything new and creative which feels ”fresh air” at a glance.
• Palette: cool blues and greens that evoke calm, cleanliness and environmental care.

Because the logo must travel across multiple products, please keep the design simple enough to reproduce in small sizes and adaptable for single-colour printing when required.
There will be 4 different flavours in the beginning ; rose , jasmine , lavender, bouquet of flowers

Deliverables
– At least three initial concepts with short rationales.
– One chosen concept refined through up to two revision rounds.
– Final files: vector (AI, PDF/EPS), transparent PNG, JPG, plus monochrome and inverted variants.
– Style guide page listing colour codes (Pantone/RGB/CMYK/HEX) and any fonts used.

I’m ready to move quickly once I see a direction that feels right, so feel free to share a rough draft early if that speeds the process.