Mobile App Performance Marketing — Book & Podcast Summary App
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted2 hours ago
ABOUT THE APP
We're launching a mobile app that delivers concise summaries of books and podcasts — helping busy professionals and learners absorb key ideas faster. We're in the final stages before launch and need a skilled performance marketer to drive installs and growth through paid channels.
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WHAT WE'RE LOOKING FOR
We need an experienced mobile app performance marketer who has a proven track record of running paid user acquisition campaigns. This is a hands-on execution role — we want someone who can set up, run, optimize, and report on paid campaigns from day one.
Your responsibilities will include:
• Paid User Acquisition — Running and optimizing campaigns on Meta Ads, Google UAC, TikTok Ads, and/or Apple Search Ads (ASA)
• Campaign Setup & Structure — Building proper campaign architecture, targeting, and audience segmentation
• Creative Briefing — Advising us on what ad creatives (visuals, copy, formats) to produce for best performance
• Ad Copywriting — Writing compelling ad copy that drives installs
• Budget Management — Efficiently managing and allocating ad spend to maximize results
• Analytics & Reporting — Tracking and reporting on key metrics: CPI, CAC, ROAS, CTR, and retention
• Testing & Optimization — Running A/B tests on creatives, audiences, and placements to continuously improve performance
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CONTRACT & BUDGET
We believe in starting small and scaling with trust.
• First Contract: $1,000 ad spend budget to test campaigns, validate channels, and show what you can do
• Second Contract: If we're happy with your work, we will offer a new contract with the remaining $9,000 ad spend budget
Note: This ad spend budget is separate from your freelancer fee. We're serious about scaling — the $9K follow-up contract is real and ready for the right person.
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REQUIREMENTS
• Proven experience running paid UA campaigns specifically for mobile apps (iOS and/or Android)
• Strong command of at least one major ad platform — Meta Ads, Google UAC, TikTok Ads, or Apple Search Ads
• Experience with install tracking and attribution (e.g., Appsflyer, Adjust, or Firebase)
• Ability to read data and make fast, smart optimization decisions
• Clear and regular communication — we want to know what's working, what's not, and why
• Portfolio or case studies with real results (show us installs, CPI, or ROAS numbers)
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NICE TO HAVE
• Experience in apps within the books, education, productivity, or media/content niche
• Experience running campaigns on multiple platforms simultaneously
• Familiarity with both iOS and Android user acquisition differences
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HOW TO APPLY
To be considered, please answer these 3 questions in your proposal:
1. Which mobile app have you marketed before — what platform did you use and what results did you achieve? (Share numbers)
2. For a book/podcast summary app, which paid channel would you start with and why?
3. How would you structure and spend an initial $1,000 test budget?
Generic proposals will be ignored. We want someone who has done this before and has a clear, confident point of view.
---
We're launching a mobile app that delivers concise summaries of books and podcasts — helping busy professionals and learners absorb key ideas faster. We're in the final stages before launch and need a skilled performance marketer to drive installs and growth through paid channels.
---
WHAT WE'RE LOOKING FOR
We need an experienced mobile app performance marketer who has a proven track record of running paid user acquisition campaigns. This is a hands-on execution role — we want someone who can set up, run, optimize, and report on paid campaigns from day one.
Your responsibilities will include:
• Paid User Acquisition — Running and optimizing campaigns on Meta Ads, Google UAC, TikTok Ads, and/or Apple Search Ads (ASA)
• Campaign Setup & Structure — Building proper campaign architecture, targeting, and audience segmentation
• Creative Briefing — Advising us on what ad creatives (visuals, copy, formats) to produce for best performance
• Ad Copywriting — Writing compelling ad copy that drives installs
• Budget Management — Efficiently managing and allocating ad spend to maximize results
• Analytics & Reporting — Tracking and reporting on key metrics: CPI, CAC, ROAS, CTR, and retention
• Testing & Optimization — Running A/B tests on creatives, audiences, and placements to continuously improve performance
---
CONTRACT & BUDGET
We believe in starting small and scaling with trust.
• First Contract: $1,000 ad spend budget to test campaigns, validate channels, and show what you can do
• Second Contract: If we're happy with your work, we will offer a new contract with the remaining $9,000 ad spend budget
Note: This ad spend budget is separate from your freelancer fee. We're serious about scaling — the $9K follow-up contract is real and ready for the right person.
---
REQUIREMENTS
• Proven experience running paid UA campaigns specifically for mobile apps (iOS and/or Android)
• Strong command of at least one major ad platform — Meta Ads, Google UAC, TikTok Ads, or Apple Search Ads
• Experience with install tracking and attribution (e.g., Appsflyer, Adjust, or Firebase)
• Ability to read data and make fast, smart optimization decisions
• Clear and regular communication — we want to know what's working, what's not, and why
• Portfolio or case studies with real results (show us installs, CPI, or ROAS numbers)
---
NICE TO HAVE
• Experience in apps within the books, education, productivity, or media/content niche
• Experience running campaigns on multiple platforms simultaneously
• Familiarity with both iOS and Android user acquisition differences
---
HOW TO APPLY
To be considered, please answer these 3 questions in your proposal:
1. Which mobile app have you marketed before — what platform did you use and what results did you achieve? (Share numbers)
2. For a book/podcast summary app, which paid channel would you start with and why?
3. How would you structure and spend an initial $1,000 test budget?
Generic proposals will be ignored. We want someone who has done this before and has a clear, confident point of view.
---
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