Mobile App Marketer for Mental Health App

# Mobile App Marketing Specialist Needed – Increase Downloads & Paid Subscribers

I’m looking for **one experienced freelancer** to help market my mobile app, **MindfulHealing**.

MindfulHealing is a mental health and wellbeing app designed to support people dealing with anxiety, stress, loneliness, grief, trauma and difficult periods in life.

The app is already fully developed and available on both **Google Play and the Apple App Store**. I am **not looking for someone to build an app, website or brand**.

## What I need

My main goal is very simple:

**More genuine app downloads and, most importantly, more paying subscribers.**

I am looking for someone who can take responsibility for the marketing side rather than me having to deal with multiple different freelancers.

I need someone who can help with:

* Paid advertising
* Facebook/Instagram (Meta) advertising
* Google Ads where appropriate
* Potentially TikTok advertising if you believe it would work
* Targeting the right audience
* Creating/testing advertising campaigns
* Advising on ad creatives and messaging
* Tracking app downloads
* Tracking conversions towards paid subscriptions
* Analysing campaign results
* Improving campaigns based on the data
* Helping reduce the cost per download and, ultimately, cost per subscriber

I am **not primarily looking for followers, likes or general social-media engagement**.

The important results are:

**Advertising → App Store/Google Play → Downloads → Users → Paid Subscribers**

## Budget

I am a small business and I do **not** have a large marketing budget.

I am looking to start with a **small test campaign**, rather than spending hundreds or thousands of pounds immediately.

Ideally, I would like to keep the freelancer's initial management fee around **£50–£150 per month**, with a separate small advertising budget of approximately **£100–£150 per month** to begin with.

If the campaign produces genuine results, I am happy to gradually increase the advertising budget.

I do **not** want to commit to a long-term contract initially.

I would prefer to start with a **1-month trial**, review the results and then decide whether to continue.

## Who I'm looking for

You must have experience with **mobile app marketing, user acquisition or paid advertising**.

Experience with **subscription-based apps** would be a major advantage.

Please don't apply if your main experience is simply creating social-media posts or gaining followers.

I want someone who understands:

* Cost per install
* Conversion rates
* App user acquisition
* Subscription conversion
* Paid advertising
* Audience testing
* Campaign optimisation
* Tracking and analytics

## I don't want to be on camera

I am not comfortable appearing or speaking on camera, so I would prefer marketing that can use:

* App screen recordings
* Graphics
* Existing content
* Voiceovers
* AI-assisted creative where appropriate
* Educational content
* Written/visual advertising

## What I would like from you

When applying, please tell me:

1. **Have you marketed mobile apps before?**
2. **Have you worked with subscription-based apps?**
3. Can you provide an example of a previous campaign and its results?
4. What would you recommend for a small initial advertising budget?
5. Which platform would you start with and why?
6. What would your monthly management fee be?
7. What exactly would be included in your fee?
8. How would you track downloads and paid subscriptions?
9. Would you be happy to start with a 1-month trial?
10. What would you realistically aim to achieve during the first month?

Please **do not send a generic copy-and-paste marketing proposal**. I want to hear specifically how you would approach getting genuine users and subscribers for a mobile mental-health/wellbeing app with a small budget.

I am looking for **one person who can make this simple for me**, manage the advertising and explain the results clearly.

The right person could become a long-term marketing partner as MindfulHealing grows.