Minimalist Watch Shopify Store Build

I’m launching a dedicated watch brand and need a Shopify store that feels as precise and refined as the timepieces themselves. The visual direction is modern and minimalistic—clean lines, plenty of white space, and typography that lets the product do the talking. I will supply high-quality product photos; no lifestyle images or videos are planned at this stage, so the layout must showcase single-product shots beautifully on both desktop and mobile.

Besides the core pages (home, product, collection, about, contact), I want the shop equipped with several conversion-driven elements: integrated customer reviews, robust product filtering (by style, material, price range, etc.), real-time live-chat support, and tasteful pop-up notifications that highlight recent purchases, reviews, and trust badges without feeling intrusive.

Key deliverables
• Custom or heavily-tweaked Shopify 2.0 theme reflecting the modern, minimal brand aesthetic
• Responsive layout tested across major browsers and devices
• Installation and configuration of apps or native features for reviews, advanced filtering, live chat, and sales/credibility pop-ups
• Optimised image handling so my high-resolution photos load quickly without quality loss
• SEO-friendly structure, clean URLs, and basic on-page optimisation (titles, meta, schema where relevant)
• Launch checklist completed and store handed over ready to accept orders

Acceptance criteria
The store must load in under three seconds on Google PageSpeed Insights for mobile, pass Shopify theme checks with no critical errors, and display correctly on the latest versions of Chrome, Safari, and Edge. All listed functionalities should be fully operational from a customer’s perspective before final sign-off.