Minimalist Logo & Brand Guide

I’m building a new brand called Canopy Insurance Brokers and need a clean, modern identity that echoes the refined feel of https://theagency.com.au/. I’m especially drawn to their distinctive “A” and pared-back monochrome palette, so I’d like a similar typographic treatment: the word “Canopy” takes centre stage, while “Insurance Brokers” appears smaller and more subdued.

Design direction
• Style: strictly Minimalist—no extra icons or abstract shapes, just confident typography.
• Colour: Monochrome set (black, white, greys). Please include negative versions for situations where white on pure black fails and I’ll need black text on alternate backgrounds.

Deliverables
• Primary logo, reversed logo, and single-colour versions supplied in SVG, EPS, PDF, PNG, and JPG.
• Comprehensive brand guide (PDF) covering clear-space rules, colour codes, typography specs, usage examples, and mock-ups on light, dark, and photographic backgrounds.
• Font recommendations/licensing notes, with an “A” treatment reminiscent of the reference site.
• Favicon and social media profile assets.

Acceptance
I’ll consider the project complete once every file exports cleanly at multiple sizes, the guide reads cohesively, and the hierarchy between “Canopy” and “Insurance Brokers” feels balanced yet unmistakable.