Minimalist Coffee Shop Logo

I’m launching a new café called “Morning Brew” and I want a crisp, modern-minimalist mark that feels distinct—my form response was “Other” for the overall mood because I’m after a look that doesn’t fit neatly into warm-and-cozy, clean-and-premium, or fun-and-energetic boxes. The goal is a balanced, timeless identity that will age well as the shop grows.

Usage also landed under “Other”; in practice that means the artwork must scale beautifully everywhere from signage and menus to loyalty cards, merchandise, and digital channels, so clean vector construction and legibility at all sizes are critical.

Deliverables (all due within 3 days of project start)
• Primary logo in PNG (transparent), SVG, and fully editable vector source (AI or EPS)
• One light and one dark version, each on an artboard no smaller than 2000 px
• A brief note on the typefaces and colour values used

Acceptance criteria: paths are tidy with no stray anchor points, text is either outlined or the font file is supplied, and files open seamlessly in the latest Adobe Illustrator. If everything checks out, I’ll release payment immediately and we can discuss any future brand assets that pop up.