Minimalist Brand Identity & Logo

I need a full brand identity built around a clean, modern aesthetic. The core of the project is a combination-style logo—text paired with a simple, memorable symbol—that feels professional yet still creative. Think minimal layouts, generous white space, balanced typography, and a soft but attention-grabbing colour palette that photographs well for social media feeds.

Visual tone
• Modern, polished, never cluttered
• Easy to understand at a glance
• Harmonious spacing and hierarchy so every element can breathe

Colour & type
Soft, refined hues with one subtle accent to catch the eye. Typography should be elegant, readable, and scalable across print and digital assets.

Deliverables
• Primary and secondary logo versions (vector AI/EPS, SVG, high-res PNG)
• Colour palette and typography guide (fonts licensed or free for commercial use)
• Basic usage sheet showing clear-space rules and sample social-media placement
• Source files organised and labelled for easy hand-off

If you can also suggest matching business card or letterhead concepts, I’m open to adding those once the logo direction is approved, but the logo package above is the immediate priority.

Acceptance criteria
• Logo works in full colour, single colour, and knockout versions
• Reads clearly at both 24 px favicon size and large-format print size
• Files open cleanly in the latest Adobe Illustrator without missing links or fonts
• All colours and fonts listed in the style guide match those used in the artwork

The finished identity should look high-quality and feel effortless—perfectly suited for consistent, on-brand posts across Instagram, LinkedIn, and beyond.