Micro Influencer Sales Campaign

I’m launching a performance-based sales push for a new line of consumer tech and gadgets and I want micro influencers in the lifestyle, comedy, and meme niches to power it. The focus markets are the USA, UK, and UAE, and the main stages of the work are: identifying the right creators, negotiating performance-linked deals, and running the campaign end-to-end on Instagram and TikTok. Our sole target metric is sales, so every decision—from outreach emails to discount codes—must tie back to measurable conversions.

Here’s what I need from you:

• Curate a shortlist of micro influencers (typical follower range 10k-150k) that match the brand voice, with a clear rationale and estimated sales potential.
• Handle all outreach, rate negotiation, and contract set-up, ensuring compensation is tied to tracked sales or agreed CPA/CPS models.
• Coordinate creative briefs and approval cycles so posts stay true to the lighthearted, meme-friendly tone that resonates with our audience.
• Set up tracking (unique links, UTMs, discount codes) and monitor results daily; optimise placements and creative when something underperforms.
• Provide weekly dashboards summarising spend, influencer performance, and confirmed sales; wrap up the campaign with a concise post-mortem and next-step recommendations.

Preferred tools: any reliable affiliate or influencer tracking platform (e.g., Refersion, Upfluence, GRIN) plus Google Analytics for validation. If you already have a favourite workflow, outline it in your bid.

I’m open to testing YouTube later, but Instagram and TikTok are the immediate priorities. If you thrive on data-driven influencer marketing and can prove ROI fast, let’s talk—your experience could turn this launch into our strongest revenue driver this quarter.