Meta & Instagram Ads for Hotel

I need a paid-social specialist to set up and optimise campaigns across Meta Ads Manager for Facebook and Instagram (INS). The mandate is crystal-clear: drive direct bookings from business travellers for our global hotel chain and do it fast.

You’ll turn our existing brand assets into compelling ad creatives, build precise B2B-focused audiences, install or verify the Meta pixel so we can track conversions, and launch campaigns that can scale profitably. I expect you to refine copy, visuals, placements, and budgets in real time until we hit our cost-per-booking targets.

Because the goal is bookings, please be ready to integrate with our booking engine, verify event tracking, and share concise performance reports that show spend, ROAS, and next-step recommendations. I’m looking to go live ASAP, so speed of execution without sacrificing accuracy is essential.

Deliverables (all required):
• Campaign strategy and initial media plan
• Full ad setup in Meta Ads Manager (Facebook + Instagram)
• Pixel/event configuration and testing
• Live optimisation for two weeks post-launch
• Final report with insights and actionable improvements

If you’ve driven measurable bookings in hospitality before—and can jump in right away—let’s talk.