Meta & Google Ads Strategist

I run a service-based brand and the current objective is crystal-clear: ramp up paid campaigns on both Meta Ads and Google Ads so they translate directly into conversions and sales. Brand awareness matters, but every decision must ladder back to measurable revenue.

You will step in to audit what has been done to date, design a fresh cross-platform strategy, build or restructure the campaigns, and then optimise relentlessly. Audience segmentation, creative testing, bid strategies, and accurate conversion tracking in GA4 and Meta Events Manager all need to work in concert so we always know what is driving each booking or purchase.

Deliverables:
• Initial audit with priority action plan
• Full-funnel campaign build or revamp on Meta Ads and Google Ads
• Pixel, tag, and GA4 conversion tracking configured end-to-end
• Ongoing optimisation with A/B tests, budget reallocation, and negative keyword or audience pruning
• Weekly performance report outlining spend, CPA, ROAS, and next steps

Success is defined by sustained improvements in cost-per-acquisition and total converted customers. When you reply, include at least two recent service-sector campaigns you managed, the platforms used, and the percentage lift in conversions you achieved so I can quickly gauge fit.