Meta & Google Ads Strategist

I need an experienced performance marketer to take over my Meta and Google campaigns for a small Shopify DTC store. Your first goal is to build brand awareness and drive qualified traffic; sales will follow from there.

Here is what the engagement looks like:

• Campaign setup on both Meta and Google, including prospecting and retargeting ad sets that reach 1) completely new audiences and 2) visitors who have already been to the store.
• Promotion will start with the products that carry the highest profit margin so we can maximise return even on a $500 monthly ad budget.
• Full tracking implementation before any spend goes live—Meta pixel, conversion events, GA4 and server-side tagging where possible.
• Use of custom and look-alike audiences sourced from my email list for efficient remarketing, not just cold traffic pushes.
• Continual optimisation of bids, creative, and placement, plus structured testing to find winners quickly.
• A concise weekly report that shows ad spend, number of orders, and cost per order so I can see progress at a glance.

Please be ready to show proven results for similar Shopify or DTC accounts (screenshots or case references are fine) and outline the tools or automations you rely on to keep performance moving.