Meta & Google Ads Management

I need my entire paid-media presence brought under one clear strategy, from first campaign build to weekly optimisation loops. On both Meta (Facebook and Instagram) and Google, I want new search, display and video campaigns set up cleanly with the right objectives, audiences, budgets and tracking.
Once live, the ads should be reviewed and tuned frequently—creative testing, bid adjustments, negative-keyword pruning and audience refinement—so spend flows only to the strongest performers. Meaningful results matter more than vanity metrics: cost-per-lead, ROAS and overall conversion volume will be the guiding KPIs.
Actionable reporting is essential. I expect concise dashboards or exported reports that break down what worked, what under-performed and the next steps you’ll take. All work should sit inside Meta Ads Manager and Google Ads with conversions verified through Google Analytics and, where relevant, Meta’s Events Manager.

Deliverables
• Full campaign build for search, display and video across Facebook, Instagram and Google
• Accurate conversion tracking and pixel/tag configuration
• Ongoing optimisation (ad copy, creative, bids, audiences) for at least the first month
• Weekly performance reports with clear insights and recommended actions

Campaigns go live as soon as creative is approved, so a quick but thorough setup process is important. If you have the experience to handle every stage—setup, optimisation and performance analysis—let’s get started.