Meta & Google Ads Lead Generation

I’m ready to launch simultaneous lead-generation campaigns across Meta (Facebook/Instagram) and Google for audiences in Europe and the United States. The goal is to capture both B2B and B2C prospects, so the copy, segmentation and bidding strategies must reflect the needs of each group.

What I need from you:
• Fresh banner designs, persuasive discount-coupon creatives and adaptable flyers that can be served in multiple sizes and formats.
• Full campaign build-out and optimisation inside Meta Ads Manager and Google Ads, with GA4 and Tag Manager configured so every conversion event is tracked.
• A clear testing roadmap that shows how you will iterate audiences, placements and creative while keeping cost-per-lead low.
• Short weekly reports summarising CPL, CTR and ROAS, plus actionable next steps.

Acceptance criteria
1. Campaigns live on both platforms, targeting agreed European and American locations.
2. At least three banner variants, two discount-focused designs and one flyer set delivered in editable files.
3. Pixels and conversion tags verified as firing correctly.
4. First performance report delivered seven days after launch.

If you believe reels, video cuts or other ad formats could further boost results, I’m open to including them once the core assets above are in place. I’d like to kick this off right away and will extend the engagement for ongoing optimisation if performance meets agreed targets.