Meta & Google Ad Management Needed

I run a digital-only brand and I’m ready to hand the day-to-day ad management to a specialist who understands how to move paid traffic from curiosity to checkout. Meta and Google are equally important in my mix, so you’ll be steering campaigns across Facebook, Instagram, Search and Display in parallel.

The objective on both platforms is identical: boost sales of my digital products. That means you’ll focus your strategy, creative testing and bid optimisation on driving purchase conversions rather than superficial vanity metrics.

Here’s what I need from you:
• Audience and keyword research that’s tailored to buyers of digital downloads or online programs
• Campaign build-out (structure, copy, creative suggestions, tracking) for Meta Ads Manager and Google Ads
• Ongoing optimisation—budget shifts, bid adjustments, creative refreshes, negative keyword pruning—based on ROAS targets
• Clear weekly reporting with insights, not just numbers, so I know what’s working and where we can scale

I already have pixels, conversion events and a healthy content library; you’ll inherit a clean setup and past data to work with. Experience scaling digital products is strongly preferred—if you’ve successfully scaled Brands from the scratch , I would like to get in touch.

Please outline your approach, the primary tools you lean on (e.g., Google Analytics 4, Meta Events Manager, Supermetrics, etc.) and a recent win that shows you can turn ad spend into revenue for a digital brand like mine.