Meta Advertising Strategy Assessment

I need an experienced Meta ads professional to take a deep, strategic look at my current and planned campaigns. My immediate focus is Instagram, and I also advertise on Google, so any cross-channel insights you can weave in will be highly valuable.

What I’m after is a thorough assessment rather than day-to-day campaign management: I want to understand what’s working, what isn’t, and where hidden opportunities might be hiding for a broad “all ages” audience segment. Please interpret “all” literally—my brand is not restricted to a single age bracket, so recommendations should reflect that.

Deliverables I expect:
• A written audit of existing Instagram ad structure, targeting, creative, and bidding
• A concise comparison of how Meta placements could complement or outperform my current Google Ads approach
• A roadmap that covers audience segmentation, creative angles, budget allocation, and testing priorities (with KPIs and timelines)
• Practical next steps I can implement immediately, plus longer-term suggestions for scaling

I work quickly and appreciate clear, actionable insights in plain language. If your expertise spans Meta’s full toolset—Ads Manager, Audience Insights, Conversion API—great, but keep the jargon light and the recommendations grounded in data. Looking forward to your strategic perspective.