Meta Ads Strategy For Astrology

I need a clear, actionable Meta (Facebook) advertising blueprint that lets me reach people who are genuinely interested in premium astrology and spiritual consultations—think seekers ready to book, not casual horoscope scrollers.

What I expect from you in this one-off project is a fully documented strategy that I can hand straight to my media buyer:

• Precise city-level targeting recommendations across India’s top metros and Tier-1/Tier-2 cities, with rationale for each location
• Demographic profiles and psychographic insights that separate serious astrology clients from broad “new age” audiences
• Interest, behavior and look-alike segments that signal high purchase intent (e.g., users already paying for spiritual guidance, tarot courses, Vedic astrology content, etc.)
• A campaign structure map (cold, warm, retargeting) with suggested budget splits, ad formats and objective settings geared to lead generation
• Lead magnet ideas and a funnel outline that nurtures prospects into booked consultations, including follow-up touchpoints on WhatsApp or email
• KPIs to watch and an optimization checklist for the first 30 days

Deliver the strategy in a PowerPoint or Google Slides deck plus a concise PDF summary. If you prefer a different format, let me know up-front.

Please share examples of past work where your targeting or funnel design directly lifted lead quality or conversion rates—especially for niche or premium services. A quick note on your typical process and turnaround time is welcome, but keep the focus on results you have already produced.

I’m ready to award as soon as I see a strong, relevant portfolio.