Meta Ads Specialist Needed (Telugu Male) – Detailed Audit, Documentation & Sales Campaign Optimization

I am looking for an experienced Meta/Facebook Ads specialist to review and improve an existing Meta Ads setup for my digital product.

The initial campaign has already been created and launched.

I am NOT looking for someone who immediately starts changing campaign settings.

My first requirement is a complete, calm, detailed and professional audit of the existing setup, followed by written documentation explaining:

What is currently configured
What is correct
What is missing
What could be improved
What is potentially causing problems
Why each recommendation is being made

I will explain the product, current funnel, landing page, existing campaign and business objectives in more detail once we connect.

PHASE 1 — Complete Existing Setup Audit

Before making any changes, carefully review the existing Meta Ads setup, including:

Campaign objective and structure
Ad Set configuration
Conversion location
Performance goal
Pixel/Dataset configuration
Conversion events
InitiateCheckout tracking
Purchase tracking
Website/landing-page tracking
Meta Pixel and, where applicable, Conversions API
Attribution settings
Audience configuration
Age and gender targeting
Advantage+ Audience
Detailed targeting/interests
Location targeting
Placements
Budget and bidding strategy
Existing ad creative
Video ad structure
Primary text/headline/CTA
Landing-page-to-checkout journey
Current campaign performance/data, where sufficient data exists
Any technical, tracking, strategic or conversion issues

Please do not simply tell me “everything looks good.”

I want a proper audit with evidence/reasoning behind the conclusions.

PHASE 2 — Written Audit & Recommendations

After reviewing the account, provide a written audit/document that clearly separates:

1. What is currently configured

Explain the existing setup in understandable language.

2. What is configured correctly

Tell me what should remain unchanged and why.

3. Problems or missing items

Identify important issues relating to:

Tracking
Events
Campaign structure
Targeting
Creative
Landing page
Checkout funnel
Conversion strategy
4. Recommended improvements

For every recommendation, please use this format:

Current setup → Problem/Observation → Recommended change → Reason → Expected impact → Priority

Classify recommendations where possible as:

Critical / High / Medium / Optional

I want documentation detailed enough that a non-expert business owner can understand the reasoning behind the campaign rather than simply depending on someone else to operate the account.

PHASE 3 — Sales Strategy & Creative Review

The product is a digital product, and the objective is sales.

I also want you to review the current video advertisement from a direct-response/conversion perspective.

Please evaluate:

First 3–5 second hook
Audience-message match
Problem awareness
Viewer retention
Product introduction
Offer positioning
Benefits
Credibility/social proof
Objection handling
CTA
Video pacing
Ad length
On-screen text
Creative structure
Whether additional hooks/creative variations should be tested

I am open to improving or creating additional video-ad variations if there is a clear strategic reason.

The goal is not simply to make the video look better.

The goal is to create advertising that generates qualified traffic and sales while remaining compliant with Meta advertising policies.

PHASE 4 — Targeting & Campaign Strategy

Please specifically review whether the current targeting strategy makes sense for the actual product.

I want your professional recommendation regarding:

Gender
Age range
Broad vs interest targeting
Advantage+ Audience
Audience exclusions where appropriate
Retargeting strategy
Prospecting strategy
Creative testing strategy
Budget allocation
Scaling strategy
When NOT to make changes
Which KPIs should determine whether an ad is kept, changed or stopped

Please base recommendations on the actual account, product and funnel, rather than applying a generic Meta Ads template.

PHASE 5 — Conversion Tracking & Funnel Verification

This is especially important.

Please verify the complete funnel:

Ad → Landing Page → Landing Page View → CTA → InitiateCheckout → Razorpay Checkout → Successful Payment → Thank-you Page → Purchase

I want you to verify that the events are not merely appearing in Test Events, but that genuine customer activity will be correctly attributed and reported in Ads Manager.

Please specifically check:

PageView
Landing Page View
InitiateCheckout
Purchase
Browser events
Event Match Quality
Dataset configuration
Duplicate events
Event configuration/prioritization where applicable
Purchase event implementation
Thank-you-page implementation
Ads Manager reporting
Events Manager reporting
Pixel/CAPI setup where applicable

If something is incorrectly configured, show me exactly what is wrong and what needs to be changed.

IMPORTANT — DO NOT MAKE CHANGES WITHOUT APPROVAL

For the initial audit:

Do not change, delete, pause, publish, duplicate or restructure anything without discussing it with me first.

First:

Review → Document → Explain → Recommend → Get approval → Implement

I want to understand what is happening before changes are made.

WHO I AM LOOKING FOR

I am specifically looking for someone who is:

Experienced with Meta Ads for sales/conversions
Strong with Meta Pixel and conversion-event tracking
Experienced with Events Manager
Comfortable auditing existing campaigns
Experienced with digital-product funnels
Strong with video/direct-response advertising
Documentation-oriented
Detail-oriented
Patient and clear when explaining technical decisions
Calm and professional in communication
Able to explain why a setting should be changed
Familiar with Meta advertising policies and sensitive-category considerations
Comfortable challenging an existing setup when there is evidence/reason to do so

Good communication and documentation are extremely important for this project.

WHEN APPLYING

Please do not send only a generic proposal such as:

“I am a Meta Ads expert and can increase your ROAS.”

Instead, answer these questions:

1.

How would you approach auditing an already-live Meta Sales campaign before making changes?

2.

How would you verify that InitiateCheckout and Purchase tracking are actually working correctly for real customers?

3.

How do you distinguish between a tracking problem and a conversion-rate problem?

4.

How do you decide whether an audience should be broad, interest-based or Advantage+?

5.

What metrics would you review before deciding that a video creative is not working?

6.

How would you document your findings so that a non-expert business owner can understand them?

7.

Please provide an example of a Meta Ads audit/report you have previously prepared, with confidential client information removed.

8.

Please describe your experience optimizing digital-product sales campaigns, not just lead-generation campaigns.

9.

If you joined this project today, what would you inspect during your first 60–90 minutes before changing anything?

10.

What would make you recommend NOT changing the current campaign?

Please do not request full account access before explaining your audit process. I am happy to provide the appropriate access required for an audit once we agree on the initial scope and working process.