Meta Ads Specialist for Workshop Bookings
Budget / Salary₹600–1,500
TypeFreelance project
LocationRemote
Posted2 hours ago
Performance Marketing Freelancer Brief — Aparna Designs
We are looking for a performance marketer with experience in service-based businesses, experiences, events, workshops or local businesses to help drive actual bookings, not just reach or followers.
About the project
Aparna Designs has recently launched a range of creative workshops and social experiences listed on platforms such as BookMyShow and District. We want to build awareness and generate consistent paid bookings through Meta Ads.
Primary Goal:
Generate qualified customers and bookings for our workshops.
What we need:
Develop a Meta Ads strategy for our workshops
Identify the right target audiences based on each experience
Create campaign structures for different workshops/experiences
Run and optimise Instagram & Facebook ads
Test different creatives, hooks, audiences and messaging
Drive traffic to the relevant BookMyShow/District booking pages
Track key metrics such as CTR, CPC, landing/listing visits and cost per booking
Continuously optimise based on performance
Provide a simple performance report with key learnings and recommendations
Important:
We are not looking for a social media manager or someone focused primarily on followers/engagement. The focus is performance and conversions.
Ideal Freelancer:
Proven experience with service-based businesses
Experience running Meta Ads for events, workshops, experiences, activities, F&B, entertainment or local businesses is a strong plus
Understands conversion-focused advertising
Can work with a relatively small initial ad budget and optimise efficiently
Comfortable testing and learning rather than simply running one campaign
Can clearly explain what is working, what isn't and why
Initial engagement:
We would like to start with a short trial/test period before committing to a longer engagement.
Please share:
Examples of service-based businesses you have marketed
Previous Meta Ads results/case studies
Your approach to generating bookings/leads
Your monthly/short-term fee
Whether your fee includes campaign setup and optimisation or is separate
Budget:
We are looking for an individual freelancer rather than an agency, with a reasonable fee suitable for an initial test. Ad spend will be separate.
We are looking for a performance marketer with experience in service-based businesses, experiences, events, workshops or local businesses to help drive actual bookings, not just reach or followers.
About the project
Aparna Designs has recently launched a range of creative workshops and social experiences listed on platforms such as BookMyShow and District. We want to build awareness and generate consistent paid bookings through Meta Ads.
Primary Goal:
Generate qualified customers and bookings for our workshops.
What we need:
Develop a Meta Ads strategy for our workshops
Identify the right target audiences based on each experience
Create campaign structures for different workshops/experiences
Run and optimise Instagram & Facebook ads
Test different creatives, hooks, audiences and messaging
Drive traffic to the relevant BookMyShow/District booking pages
Track key metrics such as CTR, CPC, landing/listing visits and cost per booking
Continuously optimise based on performance
Provide a simple performance report with key learnings and recommendations
Important:
We are not looking for a social media manager or someone focused primarily on followers/engagement. The focus is performance and conversions.
Ideal Freelancer:
Proven experience with service-based businesses
Experience running Meta Ads for events, workshops, experiences, activities, F&B, entertainment or local businesses is a strong plus
Understands conversion-focused advertising
Can work with a relatively small initial ad budget and optimise efficiently
Comfortable testing and learning rather than simply running one campaign
Can clearly explain what is working, what isn't and why
Initial engagement:
We would like to start with a short trial/test period before committing to a longer engagement.
Please share:
Examples of service-based businesses you have marketed
Previous Meta Ads results/case studies
Your approach to generating bookings/leads
Your monthly/short-term fee
Whether your fee includes campaign setup and optimisation or is separate
Budget:
We are looking for an individual freelancer rather than an agency, with a reasonable fee suitable for an initial test. Ad spend will be separate.
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