Meta Ads Specialist for Jewelry Brand
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted1 hour ago
Freelance Meta Ads Specialist – The Miraya
About The Miraya
The Miraya is a growing D2C artificial jewellery brand focused on offering premium-looking, fashionable jewellery at affordable prices. We are looking for an experienced Freelance Meta Ads Specialist who can take ownership of our Meta advertising and help us scale website sales profitably.
Role
Position: Freelance Meta Ads Specialist
Platform: Meta Ads – Facebook & Instagram
Engagement: Freelance / Part-time
Industry: D2C Fashion Jewellery / E-commerce
Work Mode: Remote
Experience: 2+ years in Meta Ads, preferably with D2C/e-commerce brands
Key Responsibilities
Manage and optimise Facebook & Instagram advertising campaigns.
Develop a clear Meta Ads strategy focused on website purchases and profitable growth.
Set up and manage:
Prospecting campaigns
Retargeting campaigns
Catalog/DPA campaigns where applicable
Product-specific campaigns
Creative testing campaigns
Analyse campaign performance regularly and optimise:
ROAS
CPA / Cost per Purchase
CTR
CPM
CPC
Conversion rate
AOV
Identify winning products, audiences and creatives and scale them systematically.
Identify underperforming campaigns/ads and take corrective action.
Conduct audience, creative and offer testing.
Recommend new ad creatives, hooks, angles and formats based on performance data.
Work closely with the brand owner to improve the complete ad → landing page → checkout → purchase funnel.
Monitor Meta Pixel, Events Manager, conversion tracking and purchase events.
Build and maintain retargeting audiences for:
Website visitors
Add-to-cart users
Initiated checkout users
Previous customers
Provide weekly performance reports with clear insights and recommended actions.
What We Are Looking For
The ideal freelancer should:
Have proven experience managing D2C/e-commerce Meta Ads.
Understand how to scale campaigns without blindly increasing budgets.
Be highly data-driven and comfortable analysing campaign-level and creative-level performance.
Understand ROAS, CAC, CPA, AOV, CTR, CPM and conversion rates.
Have experience with fashion, jewellery, beauty or lifestyle brands — preferred but not mandatory.
Know how to identify winning products and creatives.
Understand the importance of creative testing in Meta Ads.
Be proactive and give recommendations rather than simply managing campaigns.
Be comfortable working with a relatively lean advertising budget and improving efficiency before scaling.
Current Business Situation
The Miraya is already generating sales through Meta Ads, but we want to improve the consistency and profitability of our campaigns.
We are specifically looking for someone who can:
Analyse → Test → Optimise → Scale
rather than simply launch campaigns and monitor them.
The freelancer will initially be given access to our existing campaign data so they can understand what has already worked and what hasn't.
About The Miraya
The Miraya is a growing D2C artificial jewellery brand focused on offering premium-looking, fashionable jewellery at affordable prices. We are looking for an experienced Freelance Meta Ads Specialist who can take ownership of our Meta advertising and help us scale website sales profitably.
Role
Position: Freelance Meta Ads Specialist
Platform: Meta Ads – Facebook & Instagram
Engagement: Freelance / Part-time
Industry: D2C Fashion Jewellery / E-commerce
Work Mode: Remote
Experience: 2+ years in Meta Ads, preferably with D2C/e-commerce brands
Key Responsibilities
Manage and optimise Facebook & Instagram advertising campaigns.
Develop a clear Meta Ads strategy focused on website purchases and profitable growth.
Set up and manage:
Prospecting campaigns
Retargeting campaigns
Catalog/DPA campaigns where applicable
Product-specific campaigns
Creative testing campaigns
Analyse campaign performance regularly and optimise:
ROAS
CPA / Cost per Purchase
CTR
CPM
CPC
Conversion rate
AOV
Identify winning products, audiences and creatives and scale them systematically.
Identify underperforming campaigns/ads and take corrective action.
Conduct audience, creative and offer testing.
Recommend new ad creatives, hooks, angles and formats based on performance data.
Work closely with the brand owner to improve the complete ad → landing page → checkout → purchase funnel.
Monitor Meta Pixel, Events Manager, conversion tracking and purchase events.
Build and maintain retargeting audiences for:
Website visitors
Add-to-cart users
Initiated checkout users
Previous customers
Provide weekly performance reports with clear insights and recommended actions.
What We Are Looking For
The ideal freelancer should:
Have proven experience managing D2C/e-commerce Meta Ads.
Understand how to scale campaigns without blindly increasing budgets.
Be highly data-driven and comfortable analysing campaign-level and creative-level performance.
Understand ROAS, CAC, CPA, AOV, CTR, CPM and conversion rates.
Have experience with fashion, jewellery, beauty or lifestyle brands — preferred but not mandatory.
Know how to identify winning products and creatives.
Understand the importance of creative testing in Meta Ads.
Be proactive and give recommendations rather than simply managing campaigns.
Be comfortable working with a relatively lean advertising budget and improving efficiency before scaling.
Current Business Situation
The Miraya is already generating sales through Meta Ads, but we want to improve the consistency and profitability of our campaigns.
We are specifically looking for someone who can:
Analyse → Test → Optimise → Scale
rather than simply launch campaigns and monitor them.
The freelancer will initially be given access to our existing campaign data so they can understand what has already worked and what hasn't.
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