Meta Ads Specialist for 2 Watches Brands

We are looking for a Meta Ads / Performance Marketing freelancer to manage paid campaigns for two premium watch brands over an initial 4-month period.

The main objective is profitable online sales, not traffic, reach, engagement, or lead generation.

Responsibilities:
- Meta campaign strategy
- Campaign setup and management
- Prospecting and retargeting
- Audience testing
- Creative testing recommendations
- Ongoing optimization
- Budget allocation
- CPA / ROAS analysis
- Funnel performance analysis
- Regular reporting

Our developer will handle the technical/backend side, including Pixel, CAPI, GA4, GTM and e-commerce event implementation.

Requirements:
- Proven experience with Meta Purchase/Sales campaigns
- Strong e-commerce experience
- Preferably experience with premium/high-ticket products such as watches, jewelry, fashion or luxury accessories
- Must personally manage or closely supervise the campaigns
- Must be able to share anonymized screenshots/case studies showing ad spend, purchases, CPA and ROAS

When applying, please include:
1. 1–2 Meta Purchase campaign examples
2. Approximate ad spend, purchases, CPA and ROAS
3. Any experience with premium/high-ticket e-commerce products
4. Briefly explain how you would approach the first month