Meta Ads Setup

I’m ready to launch a complete Meta advertising funnel and I need an expert who can take it from technical setup all the way through to ongoing optimisation.

Here’s the current plan: the Meta Pixel and Conversions API must be installed and verified on my Shopify store, my new ad account needs correct events, custom conversions and aggregated event measurement configured, and audiences created from both website and customer lists. Once the plumbing is in place, I want solid audience research that pinpoints competitors’ angles and surfaces clear targeting opportunities.

Creative direction is important but I mainly need you to keep the campaigns performing. Draft concise, scroll-stopping copy, suggest image or short-form video concepts I can hand to my designer, then build a campaign structure that includes A/B tests, look-back remarketing and dynamic retargeting.

My biggest pain-point is campaign monitoring and optimisation, so after launch you’ll check performance daily, adjust budgets and bids, refresh creatives when fatigue shows and push spend toward the winners. I expect a clear dashboard or weekly report highlighting ROAS, CPA, CTR and CPC, plus a brief summary of the actions you took and the next steps.

Deliverables:
• Pixel & CAPI fully installed and firing correctly
• Ad account configured with events, custom conversions and audiences
• Research document covering audience insights, targeting strategy and key competitors
• 3–5 ad copy variants with creative guidance notes
• Campaigns built with test vs control, remarketing and retargeting segments
• Ongoing optimisation for the first 30 days, including daily checks
• Weekly performance reports with recommendations

If you’re confident with Meta Ads Manager, Events Manager, Shopify integrations and data-driven optimisation, I’d love to work together.