Meta Ads & Retargeting Specialist – E-Commerce Brand

Meta Ads & Retargeting Specialist – E-Commerce Brand

We are looking for an experienced Meta Ads specialist to manage and optimize paid advertising for our growing consumer e-commerce brand.

We need someone who can take ownership of our Facebook and Instagram advertising, properly set up and manage website retargeting, and continuously optimize campaigns for conversions and ROAS.

Scope of Work

* Manage Facebook Ads and Instagram Ads through Meta Ads Manager
* Set up and manage website visitor retargeting
* Retarget product-page visitors who did not purchase
* Create customer and purchaser audiences
* Create and test Lookalike Audiences
* Manage Meta Pixel and verify tracking is working correctly
* Review/implement Conversions API (CAPI) where appropriate
* Set up conversion events and attribution correctly
* Build prospecting and retargeting campaign structures
* Manage campaign budgets, bidding and audience targeting
* Test creative, copy, audiences and placements
* Monitor CPC, CPM, CTR, CPA, conversion rate and ROAS
* Optimize campaigns regularly based on performance
* Provide clear weekly performance reporting and recommendations

Platforms

* Meta Ads Manager
* Facebook
* Instagram
* E-commerce website
* Meta Pixel / Conversions API

What We’re Looking For

You should have proven experience managing paid social advertising for e-commerce / DTC consumer brands.

We are particularly interested in someone who understands how to build a complete funnel:

Cold Traffic → Product Page → Retargeting → Conversion

Please include:

1. Examples of e-commerce brands you have managed
2. Typical monthly ad spend you’ve managed
3. Examples of ROAS/CPA improvements you’ve achieved
4. Your experience with Meta Pixel and Conversions API
5. Your approach to website retargeting
6. Your monthly management fee

We already have the brand, website, products and creative direction in place. We are looking for someone who can own the paid advertising and performance side, not redesign our brand.

This can become an ongoing engagement for the right person.