Meta Ads Lead Generation Setup

I’m ready to kick-off a Meta (Facebook & Instagram) advertising campaign with one clear objective: turn ad spend into real leads and sales. To reach the right people, I want to build ad sets around carefully researched, interest-based audiences rather than relying on broad age or location filters.

Here’s what I need from you:

• Campaign architecture built in Ads Manager—complete with conversion-focused objectives, ad sets segmented by interest clusters, and tracking pixels/events configured properly.
• Compelling creative and copy variations A/B tested to pinpoint the best-performing angles.
• Ongoing optimisation: bid adjustments, look-alike creation, and negative interest pruning to keep cost per lead trending down.
• Weekly performance reports outlining spend, clicks, leads/sales generated, and next-step recommendations.

I already have some blogs available and approx 50 2 min videos of various subjects. I want to spend my available creative time on one to one coaching and preparing content not working out how to manage meta etc