Meta Ads Lead Generation Campaign

I need an experienced Meta ads specialist to build and optimise a Facebook-only campaign focused on converting my existing site visitors into qualified leads and sales. The pixel is already installed, so you’ll be working with warm retargeting audiences plus any custom look-alikes you recommend.

Here’s what I am after:
• Campaign strategy tailored to past website visitors, including audience segmentation and exclusions to avoid overlap.
• Compelling ad copy and creative (static or short-form video) that speaks directly to users who have engaged with my products but haven’t purchased yet.
• Full funnel setup inside Ads Manager—conversion objective, placements, and budget allocation.
• Event and conversion tracking verification to be sure results report accurately in both Ads Manager and Google Analytics.
• Ongoing optimisation for at least the first two weeks: bid adjustments, creative testing, and clear recommendations to scale.

I’ll provide brand guidelines, existing assets, and access to the ad account. Your success metric is simple: a measurable lift in qualified leads and completed purchases from this retargeting pool. Let me know your relevant results and how quickly you can launch.