Meta Ads Lead Gen Specialist

via Freelancer ·

Budget / Salary₹8,000–15,000
TypeFreelance project
LocationRemote
Posted2 hours ago
Meta Ads Specialist / Lead Generation Expert

Posted by: Nirmal Gour
Company: RN Digital Click
Work Type: Remote / Freelance
Engagement: Long-term

About the Role

RN Digital Click is looking for an experienced Meta Ads Specialist who can manage Facebook and Instagram campaigns focused on lead generation.

We need someone who can independently plan, launch, optimize, and report campaigns while focusing on lead quality and CPL.

Responsibilities

• Create and manage Meta Ads campaigns
• Run Lead Generation, WhatsApp, and Conversion campaigns
• Conduct audience research and targeting
• Test creatives and ad copies
• Optimize and scale campaigns
• Monitor CPL, CTR, CPC, CPM, and lead quality
• Manage retargeting and Lookalike Audiences
• Work with Meta Pixel and Events Manager
• Provide weekly performance reports
• Provide actionable campaign recommendations

Requirements

• 2+ years of hands-on Meta Ads experience preferred
• Proven experience in lead generation
• Experience with local and service-based businesses
• Strong understanding of Meta Ads Manager
• Data-driven approach to campaign optimization
• Ability to work independently
• Good communication skills

Please Share With Your Proposal

• 2–3 previous Meta Ads campaign case studies
• Ad spend
• Number of leads generated
• Average CPL
• Campaign duration
• Industry and location
• Your role and responsibilities
• Screenshots, if possible

Screening Questions

1. How many years of hands-on Meta Ads experience do you have?
2. What is your best lead generation campaign result?
3. How do you reduce a high CPL?
4. Have you managed WhatsApp lead campaigns?
5. What would you check if campaign performance suddenly drops?
6. What is your expected monthly fee?

Paid Test

Shortlisted candidates may be given a small paid test to create a Meta Ads strategy for a local business.

Important

We are looking for someone who understands performance marketing, not someone who simply knows how to create ads.

All client accounts and data will remain under RN Digital Click or the respective client's ownership.

How to Apply

Start your proposal with:

"READY TO SCALE"

Then share your experience, 2–3 relevant campaign results, availability, and expected fee.

Generic proposals will not be shortlisted.

Regards,
Nirmal Gour
RN Digital Click
internet marketing seo google adwords advertising digital marketing instagram marketing data analysis lead generation facebook ads meta pixel
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