Meta Ads Lead Funnel Setup

I need a complete, conversion-ready sales funnel that captures enquiries through Facebook and Instagram ads and sends them straight to a form on my landing page. The single metric that matters is qualified leads; every element—from audience research to ad creative, through to the page itself—should be built with that goal in mind.

Scope of work
• Strategy: Map a funnel that reaches people across the country, outlining cold, warm, and retargeting stages.
• Campaign build: Set up Meta Ads Manager, install the pixel, configure events, and create at least three ad sets with copy, headlines, and creative tailored to each stage.
• Landing page: Design or refine a fast, mobile-first page with the enquiry form placed above the fold, trust elements, and clear next steps.
• Tracking & optimisation: Connect the form to my CRM/email tool, set up custom conversions, and provide a simple dashboard or report template so I can monitor cost-per-lead.

Acceptance criteria
1. Ads are live, approved, and targeting the agreed nationwide audiences.
2. Pixel fires on page view, form start, and form submit events.
3. Test submission arrives in my inbox/CRM with all required fields.
4. Initial report shows impressions, clicks, and at least one verified lead.

Tools you’ll likely use include Meta Ads Manager, Facebook Pixel, Instagram placement selection, and a landing-page builder such as WordPress, Webflow, or ClickFunnels—feel free to recommend the best fit. Timelines are flexible within a two-week window, but please outline milestones for strategy, build, launch, and first optimisation round when you reply.