Meta Ads Guru Needed for Ecommerce Expansion

TITLE:
Experienced Meta Ads Specialist for D2C/Ecommerce Brands — 3–5+ Years Experience

DESCRIPTION:

We are building a growing ecommerce-focused service business and are looking for an experienced Meta Ads specialist with proven experience running paid acquisition campaigns for D2C/ecommerce brands.

This is NOT a generic lead-generation or local-business advertising role.

We specifically want someone who understands how to acquire online purchases for Shopify/D2C brands and can work with us on a long-term, project-by-project basis.

WHAT WE'RE LOOKING FOR:

The ideal candidate should have:

- 3–5+ years of hands-on Meta Ads experience
- Strong experience with D2C/ecommerce brands
- Proven experience running Facebook & Instagram purchase/conversion campaigns
- Experience with Shopify stores
- Strong understanding of Meta Ads Manager
- Experience with campaign structure, testing, optimization and scaling
- Understanding of CAC, CPA, ROAS, AOV, conversion rate and contribution margins
- Experience with prospecting and retargeting
- Experience testing different audiences, offers, hooks and creatives
- Strong understanding of Meta Pixel and Conversion API
- Experience analyzing the complete funnel from ad → landing page → product page → checkout → purchase
- Ability to identify why campaigns are underperforming rather than simply changing budgets
- Experience scaling campaigns while maintaining reasonable acquisition economics
- Strong reporting and communication skills

Experience with Advantage+ Shopping campaigns, catalog/product campaigns, retargeting, creative testing and CAPI is highly preferred.

Experience with Indian D2C brands is a plus, but international D2C experience is also welcome.

PORTFOLIO / PROOF OF RESULTS:

Please do not apply with a generic “I am a Meta Ads expert” proposal.

We want to evaluate your actual D2C advertising experience.

Please provide:

1. D2C CASE STUDIES

Send 3–5 examples of ecommerce/D2C brands you have worked with.

For each, please mention:

- Brand/category
- Your role
- Approximate monthly ad spend range
- Campaign objective
- Approximate period you managed the account
- Key metrics you were responsible for
- What you changed or implemented
- Results achieved

You may redact confidential information where necessary.

2. EXAMPLES OF CAMPAIGNS

Please provide screenshots or examples of:

- Meta Ads Manager campaign structure
- Campaign/ad-set strategy
- Creative testing
- Reporting dashboards
- Performance analysis

Please remove client names, account IDs, customer information, or other confidential information where necessary.

3. EXPERIENCE

Please tell us:

- Total years running Meta Ads
- Years specifically focused on D2C/ecommerce
- Approximate number of D2C brands managed
- Largest monthly ad budget you've personally managed
- Industries/categories you've worked with
- Shopify experience
- Whether you have experience with CAPI
- Whether you have experience with catalog/product ads

4. WORKING ARRANGEMENT

Please provide:

- Your monthly/project pricing
- Expected turnaround for campaign setup
- Current availability
- Number of clients you're currently managing
- Whether you are comfortable working as an agency fulfillment partner
- Whether you're available for recurring projects

WHAT YOU'LL BE RESPONSIBLE FOR:

Depending on the project, responsibilities may include:

STRATEGY
- Customer and competitor research
- Acquisition strategy
- Funnel analysis
- Campaign structure
- Budget allocation

CAMPAIGN MANAGEMENT
- Campaign setup
- Audience/targeting strategy
- Prospecting
- Retargeting
- Campaign monitoring
- Optimization
- Scaling

CREATIVE TESTING
- Work with our creative team to determine what should be tested
- Identify winning hooks/angles
- Analyze creative performance
- Recommend new creative concepts

ANALYTICS
- CAC/CPA
- ROAS
- CTR
- CPC
- CPM
- Conversion rate
- AOV
- Purchase volume
- Funnel drop-offs

REPORTING
- Regular performance reports
- Clear explanation of what worked
- What didn't work
- What should be changed
- What should be tested next

IMPORTANT:

We're looking for someone who thinks like a D2C growth marketer, not someone who simply knows how to click buttons inside Ads Manager.

We want someone who can answer:

“Why isn't this campaign converting, and what should we test next?”

rather than simply:

“I'll optimize the campaign.”

You will NOT be expected to guarantee a specific ROAS or revenue number.

We understand that performance depends on the product, pricing, offer, creative, website, market, budget, and many other factors.

However, you should be able to demonstrate a strong history of making data-driven acquisition decisions.

LONG-TERM OPPORTUNITY:

We're looking for a reliable fulfillment partner rather than a one-time freelancer.

If the quality of work, communication, performance analysis and pricing are strong, there is potential for recurring D2C projects as our client base grows.

This will initially be a project-by-project / agency-partner relationship, not a full-time employment position.

APPLICATION INSTRUCTION:

Start your proposal with:

“D2C Meta Ads”

Then provide your 3 strongest D2C case studies and the approximate metrics for each.

Generic proposals without relevant D2C examples will not be considered.