Meta Ads Expert for Winter Sales

I already have fresh winter-themed creatives, stocked inventory ready to ship, and a few draft campaigns sitting in Meta Ads Manager. My goal is simple: drive more sales from my online store during the season. I want the spotlight on our winter or other seasonal products and I’m looking to reach brand-new shoppers who are likely to love them— not just past visitors or existing customers.

Here’s what I need from you:

• Rework or rebuild the current campaign structure in Meta Ads Manager (Facebook & Instagram), including sensible ad-set groupings, budget allocation, and testing plans.
• Set up persuasive, conversion-focused ads that highlight our winter line, using the creative assets I’ll supply in multiple aspect ratios.
• Define and refine audiences so we consistently reach cold prospects who show interest in winter products—lookalikes, broad interest stacks, layered behavioral segments, etc.
• Implement best-practice tracking (pixel, Conversions API, custom events) and provide a quick sanity check on my current setup.
• Monitor performance for the first weeks, supply concise optimisation recommendations, and suggest fresh angles or offers if something stalls.

Acceptance criteria: campaigns must go live within three days of asset hand-off, sales tracking must fire correctly in Events Manager, and I expect a short weekly report (CTR, CPA, ROAS, next-step actions).

If you’ve scaled seasonal ecommerce brands before and are comfortable with CBO, Advantage+ Shopping, Dynamic Creative, and systematic A/B testing, let’s get moving—the snow is already falling!