Meta Ads Creatives for Groundnut Oil

# Creative Brief: UTSAV MINI MILL — Meta Ads Creative Design

## 1. About the Brand

Brand Name: UTSAV MINI MILL

Product: Pure G20 Groundnut Oil

Business Type: Family-run groundnut oil business

Target Market: Ahmedabad, Gujarat, India

Primary Objective: Create high-converting Facebook and Instagram advertisements that generate genuine customer enquiries and orders through WhatsApp.

We want to build brand recognition among households in Ahmedabad and establish UTSAV MINI MILL as a reliable option for their everyday groundnut oil requirements.

## 2. Product Information

* Product: Pure G20 Groundnut Oil
* Packaging: Rectangular metal tin, approximately 15 kg
* Price: ₹3,500 per tin (for internal reference only; DO NOT display the price in the creatives)
* Delivery: Home delivery available in selected Ahmedabad areas
* Order method: Phone call or WhatsApp
* Contact number: +91 98790 56609

The product is intended for regular household cooking.

## 3. Target Audience

Design advertisements for:

* Families and households in Ahmedabad
* Homemakers and working professionals
* Customers who regularly purchase cooking oil
* Residents of residential societies and apartment complexes
* Gujarati-speaking households
* Customers who prefer convenient home delivery

The creatives should feel locally relevant, trustworthy, practical and suitable for everyday household purchases.

## 4. Brand Personality and Design Direction

The visual identity should communicate:

* Trust
* Product quality
* Authenticity
* Family-business values
* Convenient home delivery
* Everyday Indian cooking

Preferred colours:

* Deep green
* Warm cream
* Natural earthy brown
* Subtle golden yellow

Design style:
Clean, realistic, premium but approachable, with professional commercial photography.

Avoid:

* Overly flashy graphics
* Excessive gold effects
* Blue-and-gold luxury themes
* Cartoon illustrations
* Artificial-looking AI images
* Overcrowded layouts
* Too much text
* Unreadable fonts
* Fake certifications or awards
* Unsupported health claims

## 5. Required Ad Creative Concepts

Please create at least 5 visually different creative concepts.

### Concept 1: Product-Focused Advertisement

Show the actual UTSAV MINI MILL groundnut oil tin on a realistic Indian kitchen counter. Add a small bowl of groundnuts and natural kitchen elements.

Headline:
PURE G20 GROUNDNUT OIL

Supporting text:
Your Everyday Cooking Essential

CTA:
CALL OR WHATSAPP TO ORDER

### Concept 2: Family and Trust

Show a realistic Gujarati family preparing or enjoying a home-cooked meal. The product tin should appear naturally in the kitchen.

Headline:
THE TASTE OF HOME. THE TRUST OF FAMILY.

Supporting text:
UTSAV MINI MILL Pure G20 Groundnut Oil

CTA:
ORDER ON WHATSAPP

### Concept 3: Farm-to-Kitchen Theme

Show authentic groundnut farming imagery with freshly harvested groundnuts, natural light and the actual product tin.

Headline:
FRESH GROUNDNUT OIL FROM FARM

Supporting text:
Discover UTSAV MINI MILL Pure G20 Groundnut Oil.

Important: Do not imply a direct farm-to-bottle process unless the claim is verified. Do not use the words “wood-pressed” or make unsupported health claims.

### Concept 4: Ahmedabad Home Delivery

Show a realistic apartment doorstep or home kitchen with the actual product tin.

Headline:
AHMEDABAD, ORDER FROM HOME

Supporting text:
Home Delivery Available in Selected Areas

CTA:
CALL OR WHATSAPP TO ORDER

### Concept 5: Gujarati Kitchen

Use realistic Gujarati home-cooking imagery, such as a traditional kitchen preparing shaak, thepla or other familiar meals.

Headline:
ગુજરાતી રસોડાની રોજની જરૂરિયાત.

Supporting text:
UTSAV MINI MILL Pure G20 Groundnut Oil

CTA:
ઓર્ડર કરવા માટે Call અથવા WhatsApp કરો

## 6. Mandatory Brand and Product Requirements

I will provide:

* Official UTSAV MINI MILL logo
* Actual product tin photographs
* Any additional brand references required

Please use the supplied assets wherever possible.

The actual packaging must remain recognisable. Do not invent a new logo, change the tin design, alter the Gujarati label or generate a fake product label.

The following contact number must be written exactly as shown:

+91 98790 56609

The following CTA should be clearly visible:

CALL OR WHATSAPP TO ORDER

Do not include the product price in any advertisement.

All text must be correctly spelled and easy to read on mobile screens. If necessary, create the background image separately and add the text and logo manually in a design tool.

## 7. Required Ad Formats

Please supply:

1. Instagram and Facebook Feed: 1080 × 1350 px, 4:5 ratio
2. Instagram Stories and Reels: 1080 × 1920 px, 9:16 ratio
3. Square Feed Version: 1080 × 1080 px, 1:1 ratio

Keep important text and contact details within safe areas so they are not covered by Meta interface elements.

## 8. Conversion-Focused Design

These advertisements will be used for paid Meta campaigns, not just organic Instagram posts.

The creative must:

* Communicate the product within the first 2–3 seconds
* Make the headline readable on a phone
* Show the actual product clearly
* Make the home-delivery offer easy to understand
* Display the contact number accurately
* Have one clear call to action
* Encourage customers to enquire or order through WhatsApp

Please prioritise clarity and trust over decorative design.

## 9. Deliverables

Please provide:

* 5 distinct creative concepts
* Editable source files in Canva, PSD or AI format
* High-resolution PNG or JPG exports
* Feed, Story/Reels and square adaptations for approved concepts
* Fonts and linked assets used, where licensing permits
* One revision round after the first design presentation

Please share the first drafts for approval before exporting the final files.

## 10. Success Criteria

The final creatives should look like professional advertisements for a real Indian food brand.

They must be realistic, clean, trustworthy, locally relevant and designed to generate enquiries and actual orders.

The final designs should preserve the brand identity of UTSAV MINI MILL and make it easy for Ahmedabad households to understand the product and contact us to order.