Meta Ads Conversion Campaign Manager

I need an experienced Meta Ads specialist to plan, launch and continually optimise conversion-focused campaigns aimed at driving sales of my physical products. All traffic will run on Facebook and Instagram, and success will be measured strictly by the revenue and ROAS we generate.

Here’s what I expect:
• Full campaign architecture – ad set structure, audience selection, creative direction and budget allocation geared toward purchases.
• Proper pixel and event setup so conversions are tracked accurately inside Ads Manager.
• Ongoing split-testing of copy, creatives and placements, with clear weekly reporting on performance and actions taken.
• Retargeting flows to recover high-intent visitors and lookalike audiences to scale winners profitably.

You’ll get immediate access to the ad account, product catalogue and any historical data. I’ll be available for quick feedback loops on creative assets, promotions and inventory levels.

Acceptance criteria: campaigns are live within five days of contract start, reporting dashboards are updated at least twice a week, and cost-per-purchase stays within our agreed target.

If you have a proven track record of pushing physical product sales through Meta conversion campaigns, let’s talk and get this rolling.