Meta Ads Campaign for Hockey

I’m looking for a results-oriented Meta Ads specialist who can create and launch a campaign that grows our social media following among hockey enthusiasts of all ages. The product line is ice-hockey gear, so you’ll need a good feel for the sport’s culture and the kind of visuals, copy, and offers that resonate with players and fans.

What I need from you:
• Audience strategy – build precise interest, behavior, and look-alike segments that tap into hockey passion across age groups.
• Creative direction – develop scroll-stopping images or short videos plus compelling copy that feels authentic to the rink.
• Campaign build – set up ad sets in both Facebook and Instagram, including placements, budgets, and A/B tests.
• Tracking & optimization – install or verify the Meta Pixel, monitor performance, and refine the campaign through the first optimization cycle.
• Clear hand-off – deliver a brief report outlining what’s live, why it was chosen, early metrics, and next steps I can follow.

If you’ve run successful sports or niche-equipment campaigns before, especially on Meta’s platform, I’d love to see your work and hear your quick take on the angles you’d test first.