Marketing Services Management Assignment Assistance

Need help in preparing a comprehensive assignment in accordance to the following description and guidelines:

Course: Marketing and Services Management

In this course, you have looked at services from two perspectives, namely from the macro perspective where you focused on international services trade and from a micro perspective where you focused on marketing and services management.
Objective: The objective of this assignment is to develop students’ critical thinking, analytical and problem-solving skills in managing international services through application of the theories and concepts learnt during class. Students are expected to evaluate the quality of the service provided by a company that they work for (or for a company they aspire to work for in case they are not currently employed), to analyse service-related issues in the company and to devise feasible managerial solutions to overcome the identified issues.

Instructions:

You are required to apply several theories/concepts/tools that were discussed during the course and which you deem relevant to the review (e.g., theories such as the disconfirmation theory of customer satisfaction; concepts such as customer perceptions; and tools such as the service blue print and service triangle).

In this section of the course assignment, you should:

1) Introduce the service provider. (Kuwait Finance House "KFH")
2) Describe the characteristics of the target market using features such as demographic, psychographic, geographic and behavioral (in case the target market is B2C customers) and purchase behaviour, nature of the relationships, payment options, etc. (in case the target market is B2B customers).
3) Evaluate the quality of the service provided based on your observations as an employee of the company, the theories/models you have learnt in class, company reports, reviews, social media, customers, other reports from stakeholders and any other information that you feel will help you to arrive at a realistic evaluation.
4) Identify service-related problem(s), issue(s) or challenges.
5) Come up with suggestions for changes and improvement. The suggestions you provide should be creative and feasible for the company to implement given its current state.
6) Apply as much as possible the theories/concepts/tools you have learnt during the course in answering the posed questions.

At the end of the paper in the Appendix section,

A) Include a table that shows how you used AI
B) Include a short reflection on your main take aways from this section of the course (300 words).

Mandatory source requirements

The paper MUST include:

1 - minimum 2 peer-reviewed journal articles,
2 - minimum 2 policy or regulatory documents,
3 - minimum 1 statistical dataset,
4 - minimum 1 industry or company source.

*Will attach the course slides for reference and use
**The paper need to follow the rubric attached