Marketing Operations Manager

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Job Title: Marketing Operations Manager (HubSpot)
Location | Remote
Time Zone | US Time Zones (EST–PST) | Full-Time position
Role Overview:
We are seeking a Demand Generation & Marketing Operations Manager with deep HubSpot Marketing Hub expertise and hands-on paid acquisition skills to drive qualified pipeline for a B2B technology company. This is a full-time, hands-on role. Your first focus will be owning HubSpot administration, lead lifecycle, and conversion tracking so that paid, email, and event programs are measured against sales-accepted leads and revenue, not form fills. The ideal candidate is data-driven, process-minded, and comfortable owning a marketing-sourced pipeline number.
Key Responsibilities:

Plan, launch, and manage Google Ads (Search, Performance Max, YouTube) and Meta campaigns, with LinkedIn used for account-based programs against a target account list

Own conversion tracking end to end, including UTM governance, GA4, HubSpot ad integration, and offline-conversion import to optimize toward qualified pipeline and closed-won revenue

Manage budget allocation by network and campaign against cost-per-SAL and pipeline targets, and restructure spend that does not produce qualified pipeline

Brief creative and landing pages, run structured tests, and report results weekly

Act as HubSpot Marketing Hub administrator, managing properties, lifecycle stages, lead scoring, workflows, lead routing, forms, and integrations

Define lifecycle stages jointly with sales (Lead, MQL, SAL, SQL, Opportunity) and enforce them through automation

Maintain database health, including deduplication, enrichment, suppression cleanup, and GDPR and CAN-SPAM compliance

Build HubSpot campaigns with spend items attached so attribution and ROI reporting work natively

Produce marketing-sourced and marketing-influenced pipeline and revenue reporting for leadership, reconciled against the sales pipeline

Plan and execute the email calendar, including product announcements, partner communications, webinar promotion, newsletters, and segmented, behavior-triggered nurture tracks

Monitor email deliverability and resolve root causes of bounce, spam, and unsubscribe issues

Own promotion, registration, lead capture, and follow-up for webinars and industry trade shows in partnership with sales and the SDR team

Run industry surveys and research programs that support thought-leadership content

Hand off leads to sales with clear ownership, stage, and next steps, and close the loop on conversion results

Required Qualifications:

Experience in B2B demand generation or marketing operations, including serving as the primary HubSpot Marketing Hub administrator for a company

Deep, hands-on HubSpot expertise: custom properties and objects, lifecycle design, workflows, lead scoring, lead routing, campaigns and spend items, multi-touch attribution, and custom reporting

Current HubSpot Marketing Hub and Reporting certifications, or the ability to earn them within 60 days of start

Hands-on Google Ads and Meta Ads management with a track record of optimizing to down-funnel outcomes through offline-conversion import

Strong data discipline, including clean segmentation, database hygiene, and a working knowledge of deliverability metrics

Comfortable owning a pipeline number and defending budget decisions with data to sales leadership

Experience marketing to technical buyers with long purchase cycles sold through channel partners

Strong written and spoken English with a clear, professional communication style, and the ability to document processes and definitions

Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications:

Experience in professional AV, broadcast, video technology, or education and government technology markets

Proficiency with GA4, Google Tag Manager, and Looker Studio; basic SQL

Familiarity with SDR enrichment and sequencing tools (such as Apollo, Clay, or Nooks) and how they integrate with HubSpot

Experience with webinar platform operations and trade show lead-capture workflows

Experience running LinkedIn Ads for account-based programs

Experience managing vendors and agencies, including SEO and content partners

Tools & Technology:

HubSpot Marketing Hub and Sales Hub

Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

GA4 and Google Tag Manager

Wistia, Zoom Webinars, and Typeform

Zapier, Apollo, Clay, and Nooks

Semrush or similar SEO tools

Google Workspace

Slack, Zoom, and other remote collaboration tools

Please NOTE:
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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Originally posted on Himalayas