Marketing Automation Specialist

Category: IT Services

Location:

Job Title:Marketing Automation / Lifecycle Marketing Specialist

Experience Required:5+ Years of Relevant Experience (Mandatory)

Location:Remote

Working Days:Monday to Friday

Working Hours:3:30 PM – 1:30 AM (US Business Hours, EST Shift changes as per day light saving time).

Role Overview
We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns.
Must-Have Skills

Strong hands-on experience withBraze

Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic)

Experience withHightouchor similar reverse ETL tools

Solid experience withLiquid templatingfor dynamic and personalized messaging

Proven track record of building and optimizing lifecycle marketing campaigns

Strong understanding of event-driven architecture in marketing systems

Ability to troubleshoot and resolve data discrepancies across systems

Comfortable collaborating with marketing, product, and data teams

Nice-to-Have Skills

Experience with Google Tag Manager (GTM)

Familiarity with Amplitude

Experience with Segment (CDP)

Experience working with Snowflake

Background in growth marketing or experimentation-driven environments

DetailsOriginally posted on Himalayas