Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, manage, and optimize automated marketing campaigns, email workflows, lead nurturing programs, and CRM automation.
This is a hands-on marketing operations role focused on turning marketing systems into measurable pipeline and revenue growth.
You’ll work across:

HubSpot, Marketo, Pardot, and other automation platforms

Email marketing and nurture campaigns

Lead scoring and lifecycle automation

CRM integration and lead routing

Audience segmentation and database management

Campaign analytics and optimization

If you enjoy building scalable automation systems, improving conversion rates, and connecting marketing activity to sales outcomes, this role is a strong fit.
What You’ll Own
Marketing Automation & Workflows

Build, launch, and optimize automated marketing workflows

Create:

Lead nurture campaigns

Drip sequences

Trigger-based automations

Lifecycle workflows

Re-engagement campaigns

Develop and maintain lead scoring models

Troubleshoot workflow logic, triggers, and automation errors

Continuously improve automation performance and reliability

Email Marketing & Campaign Execution

Build and execute campaigns using:

HubSpot

Marketo

Pardot (Account Engagement)

ActiveCampaign

Klaviyo

Create and optimize email sequences for different audiences and lifecycle stages

Conduct A/B tests across:

Subject lines

Email copy

Calls-to-action (CTAs)

Send strategies

Ensure emails are mobile-responsive, brand-consistent, and conversion-focused

Monitor email deliverability and engagement performance

CRM, Lead Management & Sales Alignment

Integrate marketing automation platforms with CRMs including:

Salesforce

HubSpot CRM

Zoho CRM

Build and maintain accurate lead routing and handoff workflows

Ensure qualified leads reach sales teams quickly and correctly

Improve marketing-to-sales alignment across the funnel

Track campaign influence from initial engagement through opportunity and conversion

Lead Scoring & Audience Segmentation

Build and optimize lead scoring based on:

Engagement

Behavior

Demographics

Lifecycle stage

Buying intent

Create targeted audience segments based on:

Industry

Persona

Behavior

Engagement

Lifecycle stage

Maintain clean and organized marketing databases

Remove duplicate, inactive, and outdated records

Analytics & Reporting

Track key marketing metrics including:

Open rates

Click-through rates

Conversion rates

Lead-to-opportunity conversion

Pipeline contribution

Revenue impact

Build dashboards and reports using HubSpot, Marketo, Power BI, or Tableau

Analyze campaign and workflow performance

Provide actionable recommendations based on performance data

Marketing Operations & Optimization

Identify opportunities to automate repetitive marketing processes

Test new workflows, messaging, and audience strategies

Improve campaign efficiency and scalability

Support attribution and revenue reporting

Maintain compliance with GDPR, CAN-SPAM, and CCPA

Stay current with marketing automation trends and platform updates

Requirements
Must-Have Experience

2+ years of marketing automation or marketing operations experience

Hands-on experience with at least one major marketing automation platform:

HubSpot

Marketo

Pardot (Account Engagement)

ActiveCampaign

Experience building:

Automated workflows

Lead nurture campaigns

Email campaigns

Lead scoring models

Audience segments

Experience working with CRM systems and lead management workflows

Strong understanding of:

Email marketing

Marketing operations

CRM workflows

Email deliverability

Data management

Strong Excel or Google Sheets skills

High attention to detail and strong execution skills

Strong written and verbal English communication

Ability to work remotely during U.S. business hours

Nice to Have

HubSpot, Marketo, or Pardot certifications

Experience with Salesforce, HubSpot CRM, or Zoho CRM

Experience in B2B SaaS, e-commerce, or growth marketing

Familiarity with:

Multi-touch attribution

Revenue Operations (RevOps)

Marketing analytics

Funnel optimization

Experience using Zapier, APIs, or third-party integrations

Familiarity with Power BI or Tableau

Tools You May Use

HubSpot

Marketo

Pardot / Account Engagement

ActiveCampaign

Klaviyo

Salesforce

HubSpot CRM

Zoho CRM

Zapier

Excel / Google Sheets

Power BI / Tableau

API integrations

What Makes You a Strong Fit

You think in systems, workflows, and automation

You enjoy building processes that scale

You understand how marketing automation impacts pipeline and revenue

You’re comfortable working across marketing and sales teams

You use data to identify what’s working and what needs improvement

You catch workflow and data issues quickly

You can manage multiple campaigns and automations simultaneously

You focus on measurable outcomes, not simply launching campaigns

What a Typical Day Looks Like
You might start by reviewing active campaigns, workflow performance, lead routing, and email engagement metrics.
From there, you’ll build or optimize nurture sequences, troubleshoot automation issues, update audience segments, review lead scoring, and ensure qualified leads are routed correctly to sales.
You’ll also analyze campaign performance, clean CRM data, run A/B tests, update reporting dashboards, and identify opportunities to automate manual processes.
In short: you build and optimize the automation infrastructure that turns marketing activity into qualified pipeline and revenue.
Key Metrics for Success

Lead-to-opportunity conversion rate

Marketing-generated pipeline

Email engagement and conversion rates

Workflow accuracy and reliability

Lead routing accuracy

Database cleanliness and segmentation quality

Marketing attribution accuracy

Automation-driven efficiency improvements

Revenue contribution from marketing campaigns

Why This Role Stands Out

Own a function directly connected to pipeline and revenue

Hands-on exposure to leading marketing automation and CRM platforms

Build scalable systems rather than simply execute individual campaigns

Work across marketing, sales, CRM, and analytics

Fully remote environment with strong ownership

Growth opportunities into:

Marketing Operations Manager

Revenue Operations (RevOps)

CRM & Automation Manager

Growth Marketing

Marketing Operations Leadership

Interview Process

Initial Screening Call

Video Interview with Pavago Recruiter

Practical Marketing Automation / Workflow Assessment

Client Interview

Offer & Onboarding

Apply Now
If you have hands-on experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms and enjoy building workflows that improve lead nurturing, conversions, and revenue, we’d love to hear from you.
Apply today and help build scalable marketing automation systems that drive measurable business growth.
Important: Spark Hire Video Interview
As part of the application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire. This is an important part of our screening process and gives you an opportunity to introduce yourself, highlight your relevant experience, and share why you’re a strong fit for the role.
Please complete the Spark Hire interview promptly after receiving the invitation, as applications without a completed video interview may not move forward in the hiring process.
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Originally posted on Himalayas