Market Research: Tech Agency Opportunities

I’m putting together a new communication and creative agency that will lean heavily on AI-driven solutions. Before committing resources, I need clear, data-backed insight into which slices of the technology sector offer the best growth potential for an agency like mine.

Scope of the study
– Zero in on the technology industry only, with special emphasis on software development and artificial intelligence.
– Map out underserved or emerging market segments where a creative/communication partner could add the most value.
– Highlight the size of each opportunity, growth forecasts, typical decision-maker profiles, and any regulatory or procurement hurdles worth noting.
– Offer practical recommendations on positioning, messaging angles, and service bundles that would resonate with those segments.

Key deliverables
• Market landscape report (PDF or Google Doc) summarising findings, charts, and citations
• Spreadsheet of validated leads or prospect profiles for the top segments identified
• Slide deck (10-15 slides) distilling the insights for quick stakeholder review

Acceptance criteria
The report must cite reputable data sources, present numbers in both absolute terms and compound annual growth rates, and clearly rank opportunities by attractiveness (TAM, expected spend on external agencies, competitive saturation).

If you’ve previously scoped tech markets or launched services in AI or software development, your expertise will be invaluable. Please outline your approach, relevant tools (Statista, Crunchbase, Gartner, etc.), and a rough timeline when you respond.